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NBC LOOKS TO EXPAND ON POPULAR GOLF "SKILLS CHALLENGE"
Published October 21, 1994
"The Skills Challenge," the made-for-TV golf event owned by NBC Sports and SNI Sports Network, earned higher ratings on both Saturday and Sunday than the '93 broadcast, including a 38% jump on Sunday. The combined 3.0 was a 25% increase over the average 2.4 in '93. The Sunday show showed a 54% jump among Men 18-49 and 53% among Men 25-54. The Sunday show did benefit from an NFL lead-in featuring a Raiders-Dolphins overtime game. Sources tell THE SPORTS BUSINESS DAILY that ad time for "The Skills Challenge" was completely sold-out. Enterprise Rent-A-Car is the title sponsor. NBC is looking to expand the "Skills" idea next year, including the addition of amateur winners of a planned grassroots golf event being developed by Streetball Partners, another NBC Sports Ventures partner (THE DAILY).