"TNF" Ratings Down For Titans-Jags Heisman Audience Among Lowest In Last Decade Media Notes Rams' Move To L.A. Unlikely For '15 Wojnarowski Profile Alleges Improper Sourcing Media Notes 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Alexi Lalas Leaves ESPN For Fox Sports People & Personalities
NBC LOOKS TO EXPAND ON POPULAR GOLF "SKILLS CHALLENGE"
Published October 21, 1994
"The Skills Challenge," the made-for-TV golf event owned by NBC Sports and SNI Sports Network, earned higher ratings on both Saturday and Sunday than the '93 broadcast, including a 38% jump on Sunday. The combined 3.0 was a 25% increase over the average 2.4 in '93. The Sunday show showed a 54% jump among Men 18-49 and 53% among Men 25-54. The Sunday show did benefit from an NFL lead-in featuring a Raiders-Dolphins overtime game. Sources tell THE SPORTS BUSINESS DAILY that ad time for "The Skills Challenge" was completely sold-out. Enterprise Rent-A-Car is the title sponsor. NBC is looking to expand the "Skills" idea next year, including the addition of amateur winners of a planned grassroots golf event being developed by Streetball Partners, another NBC Sports Ventures partner (THE DAILY).