ESPN Paying $7-9M For Hockey World Cup NFL Draft Will Utilize Chicago's Grant Park Carson NFL Backers File For Ballot At Least Seven To Run For NFLPA Exec Dir Media Notes ESPN To Air World Cup Of Hockey SportsNet LA Impasse Carries On Neuheisel Joins CBS As CFB Analyst ESPN's Traug Keller Talks Talent Galaxy Get New Radio Deal For '15
Upcoming Conferences and Events
NBC LOOKS TO EXPAND ON POPULAR GOLF "SKILLS CHALLENGE"
Published October 21, 1994
"The Skills Challenge," the made-for-TV golf event owned by NBC Sports and SNI Sports Network, earned higher ratings on both Saturday and Sunday than the '93 broadcast, including a 38% jump on Sunday. The combined 3.0 was a 25% increase over the average 2.4 in '93. The Sunday show showed a 54% jump among Men 18-49 and 53% among Men 25-54. The Sunday show did benefit from an NFL lead-in featuring a Raiders-Dolphins overtime game. Sources tell THE SPORTS BUSINESS DAILY that ad time for "The Skills Challenge" was completely sold-out. Enterprise Rent-A-Car is the title sponsor. NBC is looking to expand the "Skills" idea next year, including the addition of amateur winners of a planned grassroots golf event being developed by Streetball Partners, another NBC Sports Ventures partner (THE DAILY).