New Balance, Disney Create Partnership Disney Reports Strong Quarterly Earnings Disney Golf Courses To Be Run By Arnold Palmer Group Executive Transactions Final Weekend Nielsen Ratings Media Notes UFC Gaining Mainstream Following Lenovo To Sponsor Car In Indy 500 Valero Adds Alamo Bowl Entitlement Franchise Notes
SBD/21/Sponsorships Advertising Marketing
DISNEY DUMPS MORE EURO HOLDINGS
Published October 21, 1994
Walt Disney Co. announced it has completed the sale of 74.6M shares of stock in Euro Disney SCA, operator of the "beleaguered theme park" near Paris, to Saudi Prince Alwaleed bin Talal. Disney's stake falls to 40% from 49%. The Prince's stake rises to 24.6% (WASHINGTON TIMES, 10/21). MORE FROM THE MOUSE: Fruit of the Loom announced that its European subsidiary, Fruit of the Loom International, Ltd., has entered into a three-year licensing agreement with Disney Consumer Products International, Inc., a subsidiary of The Walt Disney Company. Fruit of the Loom-Europe will offer a variety of casualwear apparel products bearing the world famous Disney characters (Fruit of the Loom).