Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
BROADCAST NEWS: FOX SERVES UP A BID FOR WIMBLEDON
Published October 20, 1994
Fox Sports "made its third volley for a major sports property Wednesday with a sizable bid for Wimbledon of about $120 million for four years." In a bid entered by News Corp. executive David Evans at a meeting in London with the All-England Tennis Club and IMG Chair Mark McCormack, Fox offered about $30M a year for what it termed "world rights." Rudy Martzke notes "that's substantially more than the combined" $21M incumbent NBC and cable partner HBO were paying for Wimbledon rights that have expired. Annual losses for NBC and HBO are estimated between $6- 7M. Fox's bid includes: The Fox Network and its FX cable, BSkyB satellite TV in Europe and Star TV satellite TV in Asia. NBC Sports President Dick Ebersol: "If the reports of their offer are true, then Mr. Murdoch has one very large piggy bank." Both NBC & HBO, which have been told that they can retain their rights if their offers are within 10% of other high bids, "figure to remain in the running when they meet with McCormack" tomorrow. A final decision is not expected until mid-November (Rudy Martzke, USA TODAY, 10/20). AFFILIATE WATCH: "NBC lost no time yesterday in attacking a revised application filed by SF Broadcasting to purchase" a Green Bay TV station (WLUK), "contending that the new papers were incomplete and still represented an effort by the Fox network to mask the true extent of its control over ownership of the station." Fox is already facing a challenge at the FCC over whether its parent company, News Corp. of Australia, "really owns the Fox stations, in violation of FCC regulations" on foreign ownership (Bill Carter, N.Y. TIMES, 10/20). CBS ON ICE: In Dallas, Barry Horn comments on CBS' "Ice Wars" figure skating competition: "Would the sequel 'Ice Wars II -- The Never-Ending Search for Ratings' include a masked skater challenging [Nancy] Kerrigan in a winner-take-all match" (DALLAS MORNING NEWS, 10/19).