SBD/20/Sponsorships Advertising Marketing

PAST/PRESENT NBA STARS REIGN AS TOP SPORTS ENDORSERS

     A poll by Video Storyboard ranks the nation's top celebrity
sports endorsers, and is based on a survey of 2,200 consumers.
Here's the top ten:  (1) Michael Jordan; (2) Nancy Kerrigan; (3)
Shaquille O'Neal; (4) Charles Barkley; (5) Bo Jackson; (6) Joe
Namath; (7) Magic Johnson; (8) David Robinson; (9) George
Foreman; (10) Lawrence Taylor (Michael Hiestand, USA TODAY,
10/20).  "Entertainment Tonight" also ran a piece on Video
Storyboard's sports list.  ET's Mary Hart noted that Kerrigan "is
the only woman athlete ranked this year" and that Jordan topped
the lists, even though he retired last season.  Dave Vadehra,
President of Video Storyboard:  "The fact that he quit basketball
at the peak sort of enhances his image that he is not only in it
for the money."  AD AGE's Jeff Jensen:  "Because of some great
advertising, some unforgetable advertising for Nike and
McDonalds, he is part of our pop culture consciousness and will
continue to be so for some time" ("ET," 10/19).
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Related Topics:

Nike, Orlando Magic, RDV Sports

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