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SBD/20/Sponsorships Advertising Marketing
PAST/PRESENT NBA STARS REIGN AS TOP SPORTS ENDORSERS
Published October 20, 1994
A poll by Video Storyboard ranks the nation's top celebrity sports endorsers, and is based on a survey of 2,200 consumers. Here's the top ten: (1) Michael Jordan; (2) Nancy Kerrigan; (3) Shaquille O'Neal; (4) Charles Barkley; (5) Bo Jackson; (6) Joe Namath; (7) Magic Johnson; (8) David Robinson; (9) George Foreman; (10) Lawrence Taylor (Michael Hiestand, USA TODAY, 10/20). "Entertainment Tonight" also ran a piece on Video Storyboard's sports list. ET's Mary Hart noted that Kerrigan "is the only woman athlete ranked this year" and that Jordan topped the lists, even though he retired last season. Dave Vadehra, President of Video Storyboard: "The fact that he quit basketball at the peak sort of enhances his image that he is not only in it for the money." AD AGE's Jeff Jensen: "Because of some great advertising, some unforgetable advertising for Nike and McDonalds, he is part of our pop culture consciousness and will continue to be so for some time" ("ET," 10/19).