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MILLER GOES ON-LINE WITH VIRTUAL TAP ROOM
Published October 20, 1994
Miller Genuine Draft has opened an "MGD Tap Room" on the World Wide Web -- which "is becoming the Internet's most popular and creative site." The "virtual pub" will provide cyber-junkies with information on trends in sports, music, fashion, nightlife, and art. James Taylor, Brand Director of MGD and MGD Light: "The imagery of the MGD tap room is ideal because like traditional tap rooms, our virtual tap room is a place where people can go to find out what's going on and share information. MGD is perfect for providing a forum for anyone interested in tapping into latest happenings in popular culture." The Tap Room can be accessed on the World Wide Web at http://www.mgdtaproom.com. Comments and questions can be e- mailed at anytime to the MGD Tap Room at mgdtaproommdgtaproom.com (Miller Brewing Co.). ARTISTIC LICENSE: According to this morning's WASHINGTON TIMES, Philip Morris -- which owns Miller Brewing -- "breached philanthropic protocol and broke with its own tradition of strings-free giving last month when it asked New York arts groups to put in a good word for the company with city lawmakers deliberating a harsh anti-smoking law." The report says company execs in late September "telephoned grantees and asked them to say a kind word about the company" to NYC City Council Speaker Peter Vallone. Darienne Dennis, Philip Morris spokesperson: "There is no quid pro quo." William Murray, spokesperson for The Brooklyn Academy of Music, a recipient of Philip Morris funding: "The request was to show support for Philip Morris as a supporter of the arts in New York City, and, from our regard, the performing arts especially" (Tony Munroe/Nelson Pressley, WASHINGTON TIMES, 10/20).