SBD/20/Sponsorships Advertising Marketing

MCDONALD'S AND NBA ANNOUNCE JAPANESE PROMOTION

     The NBA and McDonald's Japan announced the launch of a 45-
day promotion themed "Be the Best, NBA."  The campaign will
include 25 million game cards featuring hundreds of thousands of
NBA licensed products, to be given away with McDonald's "extra
value meals."  Michael Jordan is featured prominently on the game
cards, as well as the TV promotions.  NBA Properties VP & GM for
Marketing David Schreff said "the magnitude of the McDonald's
Japan campaign illustrates the growing Japanese interest in the
NBA."  Dentsu, Inc. of Japan is producing 30- and 15-second
commercials aimed at reaching each Japanese viewer 20 times
during the promotion.  The game cards themselves are specially
designed to feature Jordan, the customer's possible prize, an NBA
team logo sticker, and facts about an NBA team.  In-store
promotions include Huffy Backboards in several hundred McDonald's
parking lots for consumers to try out newly-won basketballs.
Prizes will include the basketballs, NBA logo jackets, and '94
logo pins (NBA).
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McDonalds, NBA

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