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NFL UNITED IN ITS WAY WITH CHARITY

     The NFL-United Way PSA's that run during every NFL broadcast
"have become a Sunday fixture, memorable for showing football
players helping others, often in situations richly layered in
emotions."  The spots, which "have raised millions for the
charities of the United Way," usually feature NFL players
speaking about community projects or personal tragedies they have
confronted.  The league donates $48M of air time each season for
the spots, which reach "an estimated 80 million people each
weekend."  Annual donations to the United Way have increased from
$800M to $3.05B since the campaign began 21 years ago.  Mario
Pelligrini, who has produced, directed, and written each of the
750 PSA's:  "We're not selling soap or beer.  We have no
intrinsic product.  All we have is the thing that's inside every
person -- the compassion, the caring about other people, the love
of kids.  We have to touch that. ... The spots have the highest
recall of any spots on NFL telecasts.  And we're competing
against beer commercials that cost millions of dollars" (Bruce
Adams, S.F. EXAMINER, 10/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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