A's Upgrading Club Area At Coliseum Wendy's Signs On As NCAA Sponsor A's To Name Playing Field After Rickey Henderson A's Promise Oakland Ballpark Announcement By '18 A's Ads Reaffirm Oakland Commitment Dave Kaval Talks A's Approach Coke Vs. Pepsi At Bowl Venues A's Kaval Discusses Building New Ballpark A's Dave Kaval Opens His Office To Fans A's Reinvesting All Revenues Into Coliseum, Club
SBD/19/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP: EARNINGS, SALES, AND OTHER NUMBERS
Published October 19, 1994
Coca-Cola has reported $26M in third quarter income, compared with a loss of $30M last year....Coors Brewing Co. said it has sold 1.7% more beer in the third quarter than one year ago (W.S. JOURNAL, 10/19)....Philip Morris' third quarter net profits "surged" to $1.2B (FINANCIAL TIMES, 10/19)....The Sports Authority announced the opening of its 11th South FL store in Ft. Lauderdale on November 10 as part of the company's expansion plan to open 107 outlets by the end of '94. Jack Smith, CEO and president of The Sports Authority (The Sports Authority).....Japan's Pacific League batting crown winner Ichiro Suzuki has an "Ichiro Deposit Account" in his honor at Hyogo Bank. The account pays 3.85% interest, matching Suzuki's .385 batting average (TIME, 10/24 issue)....A's manager Tony LaRussa opened his news conference to announce his contract renewal by criticizing Wendy's for their latest ads in which he's featured. LaRussa, a vegetarian and animal-rights advocate, will donate his endorsement fee to animal-rights groups. LaRussa says he was unaware he would be endorsing meat when he accepted the engagement (SAN JOSE MERCURY NEWS, 10/19). Wendy's spokesperson Denny Lynch: "We're confused, big-time confused. The name of the restaurant chain is Wendy's Old-Fashioned Hamburgers" (Michael Hiestand, USA TODAY, 10/19).