SBD/19/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP: EARNINGS, SALES, AND OTHER NUMBERS

     Coca-Cola has reported $26M in third quarter income,
compared with a loss of $30M last year....Coors Brewing Co. said
it has sold 1.7% more beer in the third quarter than one year ago
(W.S. JOURNAL, 10/19)....Philip Morris' third quarter net profits
"surged" to $1.2B (FINANCIAL TIMES, 10/19)....The Sports
Authority announced the opening of its 11th South FL store in Ft.
Lauderdale on November 10 as part of the company's expansion plan
to open 107 outlets by the end of '94.  Jack Smith, CEO and
president of The Sports Authority (The Sports
Authority).....Japan's Pacific League batting crown winner Ichiro
Suzuki has an "Ichiro Deposit Account" in his honor at Hyogo
Bank.  The account pays 3.85% interest, matching Suzuki's .385
batting average (TIME, 10/24 issue)....A's manager Tony LaRussa
opened his news conference to announce his contract renewal by
criticizing Wendy's for their latest ads in which he's featured.
LaRussa, a vegetarian and animal-rights advocate, will donate his
endorsement fee to animal-rights groups.  LaRussa says he was
unaware he would be endorsing meat when he accepted the
engagement (SAN JOSE MERCURY NEWS, 10/19).  Wendy's spokesperson
Denny Lynch:  "We're confused, big-time confused.  The name of
the restaurant chain is Wendy's Old-Fashioned Hamburgers"
(Michael Hiestand, USA TODAY, 10/19).
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