SBD/19/Sponsorships Advertising Marketing

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  • DORNA SIGNS UP AT&T, AND LOGO 7 FOR NBA SEASON

         AT&T and Logo 7 have reached agreements to advertise on
    Dorna USA's AdTime signage systems in NBA arenas during the '94-
    '95 season, and that IBM and Leaf Candy have renewed their AdTime
    agreements for the upcoming NBA season. Jerry Cifarelli, Senior
    VP of Dorna USA: "The addition of prestigious, innovative
    companies like AT&T and Logo 7 to our lineup is further
    indication that the corporate community has found AdTime to be
    the most effective, most reliable signage system of its kind"
    (Dorna USA).
    

    Print | Tags: ATT, IBM, NBA
  • MARKETPLACE ROUND-UP: EARNINGS, SALES, AND OTHER NUMBERS

         Coca-Cola has reported $26M in third quarter income,
    compared with a loss of $30M last year....Coors Brewing Co. said
    it has sold 1.7% more beer in the third quarter than one year ago
    (W.S. JOURNAL, 10/19)....Philip Morris' third quarter net profits
    "surged" to $1.2B (FINANCIAL TIMES, 10/19)....The Sports
    Authority announced the opening of its 11th South FL store in Ft.
    Lauderdale on November 10 as part of the company's expansion plan
    to open 107 outlets by the end of '94.  Jack Smith, CEO and
    president of The Sports Authority (The Sports
    Authority).....Japan's Pacific League batting crown winner Ichiro
    Suzuki has an "Ichiro Deposit Account" in his honor at Hyogo
    Bank.  The account pays 3.85% interest, matching Suzuki's .385
    batting average (TIME, 10/24 issue)....A's manager Tony LaRussa
    opened his news conference to announce his contract renewal by
    criticizing Wendy's for their latest ads in which he's featured.
    LaRussa, a vegetarian and animal-rights advocate, will donate his
    endorsement fee to animal-rights groups.  LaRussa says he was
    unaware he would be endorsing meat when he accepted the
    engagement (SAN JOSE MERCURY NEWS, 10/19).  Wendy's spokesperson
    Denny Lynch:  "We're confused, big-time confused.  The name of
    the restaurant chain is Wendy's Old-Fashioned Hamburgers"
    (Michael Hiestand, USA TODAY, 10/19).
    

    Print | Tags: Coca-Cola, Oakland Athletics, The Sports Authority, Wendys
  • NCAA JUST DOES IT AND RESTORES IVERSON'S ELIGIBILITY

         The NCAA yesterday restored Georgetown freshman Allen
    Iverson's eligibility, citing the fact that he repaid Nike for
    two free airplane tickets in July 1993.  The incident in question
    occurred during the summer of 1993, when Nike flew Iverson from
    his home in Hampton, VA, to a Nike-sponsored basketball camp in
    Indianapolis, then home to return for a felony trial, then back
    to the camp for a weekend, and then back to Hampton for the
    completion of the trial.  "A Nike spokesman said yesterday the
    reason the company gave Iverson the second set of flights [which
    violated NCAA rules] was because Iverson had not been convicted
    of a crime at the time and the company wanted to stand by him and
    not deny him the opportunities of participating that the other
    players received" (David Nakamura, WASHINGTON POST, 10/19).
         AIR NIKE LITE AND PRACTICE MAKES PERFECT:  A Georgetown
    official valued the tickets in question at "close to $600."
    Prior to yesterday's ruling, Iverson did practice with the Hoyas
    in their first workout on Monday.  Coach John Thompson:  "This is
    a formality that a player be declared ineligible.  If we felt
    he'd violated the rules, or the NCAA felt he violated the rules
    with any malice or deceptiveness, he would not have been able to
    practice with us" (Kevin Lyons, WASHINGTON TIMES, 10/19).
    

    Print | Tags: NCAA, Nike
  • NFL UNITED IN ITS WAY WITH CHARITY

         The NFL-United Way PSA's that run during every NFL broadcast
    "have become a Sunday fixture, memorable for showing football
    players helping others, often in situations richly layered in
    emotions."  The spots, which "have raised millions for the
    charities of the United Way," usually feature NFL players
    speaking about community projects or personal tragedies they have
    confronted.  The league donates $48M of air time each season for
    the spots, which reach "an estimated 80 million people each
    weekend."  Annual donations to the United Way have increased from
    $800M to $3.05B since the campaign began 21 years ago.  Mario
    Pelligrini, who has produced, directed, and written each of the
    750 PSA's:  "We're not selling soap or beer.  We have no
    intrinsic product.  All we have is the thing that's inside every
    person -- the compassion, the caring about other people, the love
    of kids.  We have to touch that. ... The spots have the highest
    recall of any spots on NFL telecasts.  And we're competing
    against beer commercials that cost millions of dollars" (Bruce
    Adams, S.F. EXAMINER, 10/18).
    

    Print | Tags: NFL
  • WHERE ARE THE SPORTS STARS? TOP HOLLYWOOD ENDORSERS PLUMMET

         Here are the results of this year's Video Storyboard
    consumer survey of the top 10 celebrity endorsers: (1) Cindy
    Crawford; (2) Candice Bergen; (3) Bill Cosby; (4) Elizabeth
    Taylor; (5) Jerry Seinfeld; (6) Whitney Houston; (7) Shari
    Belafonte; (8) June Allyson; (9) Chevy Chase; and (10) Cybill
    Shepard.  Gone from the list are Cher, Kathie Lee Gifford, Regis
    Philbin, Burt Reynolds, Susan Lucci, Sally Struthers, and Ray
    Charles.  David Vadehra, Video Storyboard President:  "There are
    so many endorsers these days that no one has a chance to last
    very long."  The complete listing of SPORTS STARS was not
    included in this morning's WALL STREET JOURNAL, but reporter
    Kevin Goldman notes that Michael Jordan and Nancy Kerrigan hold
    the top two slots, and that George Foreman has entered in at the
    (9) position.  Larry Bird, Joe Montana, Chris Evert, and Jimmy
    Connors have all dropped off the list (Kevin Goldman, WALL STREET
    JOURNAL, 10/19).  Look for complete list of sports stars later
    this week in THE SPORTS BUSINESS DAILY.
         FOREMAN IS "A BANKABLE STAR":  According to a profile by
    Mark Starr in NEWSWEEK, George Foreman is again a true star in
    heavyweight boxing -- "once boxing's glamour division," but now
    "like an outtake from 'Cocoon.'"  When he meets 26-year-old
    Michale Moorer on November 5, the 45-year-old "Foreman will be
    the oldest man ever -- at least by official records -- to fight
    for the heavy weight championship."  Seth Abraham, president of
    Time Warner Sports, which will broadcast the fight on HBO:
    "There's boxing as great sport and boxing as great theatre.  This
    is boxing as theatre, and George Foreman is the one heavyweight
    who's a bankable star" (NEWSWEEK, 10/24 issue).
    

    Print | Tags: Dallas Stars, HBO, Southwest Sports Group, Time Warner
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