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HOW 'BOUT THEM COWBOYS? OTHERS IN THE NFL AREN'T IMPRESSED
Published October 19, 1994
In Washington, David Aldridge reports on Cowboys Owner Jerry Jones' efforts to change the NFL's marketing rules. Jones wants teams to be able to keep more of the profits generated from the marketing of their individual team logos. Last year, the Cowboys generated 28% of all revenues from NFL Properties. Jones "wants what he says is an incentive-based structure." For example, if the Cowboys logo pulls in 30% of all licensing money, Jones think the Cowboys should be allowed to keep money above the 1/28th cut they currently get. But Jones "says he's not looking to take someone else's 1/28th for himself, only to be allowed to make bigger deals outside the current agreements that increase the size of the licensing pie." Aldridge reports opposition to Jones' plan is "strong. Real strong." Browns owner Art Modell thinks Jones' ultimate goal is for a Cowboys TV Network "much like the deal Notre Dame has with NBC," but Aldridge notes that that "won't fly in the share-and-share alike NFL." Modell: "We are 28 fat-cat Republicans that sit around the league meetings and vote socialist" (WASHINGTON POST, 10/19).