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SBD/19/Leagues Governing Bodies
CHAMPIONS OVER-35 TOUR SHOWING SIGNS OF SUCCESS
Published October 19, 1994
In Washington, Josh Young profiles the Champions Tennis Tour: "Some tennis followers questioned the wisdom of a all-out, over-35 seniors tour when Jimmy Connors and Ray Benton, a former ProServ partner, started the Champions Tour last year." There are at least 10 tournaments scheduled for '95, up from three in '93, and the tour "has its name on some expensive items from fashion designer Nicole Miller." Miller created 200 ties and scarfs for the Champions Tour to sell for its charity of choice, the Pediatric AIDS Foundation. Miller has designed fashions for the U.S. Tennis Open, ABC's "Monday Night Football," Major League Baseball, Harley Davidson and Jose Cuervo. Young notes, "As for the Champions Tour, it's mostly about service to the sponsors. Almost as important as playing hard on the tennis court is chatting up a CEO at a cocktail party." In fact, Citibank sponsored a recent stop in Westchester, NY, "mainly to entertain corporate clients" (WASHINGTON TIMES, 10/19).