SBD/18/The Back Of The Book

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  22 3/4    0     23      24 1/8  17 7/8   3300
    Cobra Golf     CBRA 31 3/16  +11/16 30 1/2  32 3/4  12 1/2 454100
    Callaway Golf  ELY  36       -5/8   36 3/8  43 3/8  21 7/8 199300
    Fila           FLH  17 3/8   +1/2   17      17 1/4  12 1/2  46200
    Sport Supply   GYM  13 1/4   -1/4   13 1/2  18      11 1/2  12900
    L.A. Gear      LA    6 7/8    0      7      12 1/8   5 3/8 138200
    Nike           NKE  61 1/4   -1/2   61 3/4  66 5/8  43 1/8  96300
    Reebok         RBK  38 1/8   +1/4   37 7/8  38 5/8  25 1/2 116200
    Russell Athl.  RML  29 7/8   +1/2   29 1/2  32 5/8  24     172200
    Sportmart      SPMT 16 1/4    0     16 1/4  19 1/4  10 1/2   2800
    Starter        STA   8 1/4   +1/8    8 1/4  21       8 1/8  31200
    Topps          TOPP  5 15/16 -3/16   5 7/8   8 1/4   5 3/4 147600
    

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  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The AFC after Week 7
         TOMORROW:  The IHL after Week 2
           HOME        '94 YEAR-TO-DATE          '93      TIX REVENUE
    TEAM   DATES    AVG.    TIX     REVENUE      AVG.    +/- FROM '93
    KCC^     2     79,609   $29    $4,617,322   77,924   +   $227,084
    BUF^     4     78,182   $30    $9,381,840   79,782   +   $765,411
    JET      3     75,874   $25    $7,587,350   76,121   -    $24,750
    DEN^     3     75,335   $29    $6,554,174   75,273   +   $908,699
    CLE      3     72,965   $27    $5,910,138   77,288   -   $403,519
    MIA      3     72,580   $30    $6,532,230   65,394   +   $646,766
    SEA^     3     63,717   $28    $5,352,256   56,713   + $1,268,896
    PAT^     3     60,185   $34    $6,138,904   51,843   + $1,575,654
    PIT^     4     59,739   $32    $7,646,592   55,626   + $1,638,984
    SDC^     2     57,915   $32    $3,706,560   58,279   +   $559,494
    CIN^     3     55,286   $31    $5,141,567   50,942   +   $709,613
    HOU^     3     53,374   $27    $4,323,267   56,426   +   $576,774
    IND      3     51,898   $27    $4,203,711   57,322   -   $380,876
    LAR      3     51,678   $33    $3,410,748   53,692   -   $132,957
         NOTE:  Teams with the symbol (^) next to their name have
    increased their ticket prices over last year.  "'93 AVG." is
    based on the same number of home dates as the teams have had thus
    far in '94.  "TIX $" is the team's average ticket price.  "TIX
    REVENUE" is an approximated figure based on the increase/decrease
    in attendance for the same number of home dates from '93.  The
    +/- revenue figures take into account all new ticket prices.
    

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