NBA Playoff Overnights Have Sluggish Start NBC Ratings For NHL Playoff Openers Fox Hires Pete Rose As Guest Analyst ESPN Says Verizon Plan Violates Pact ESPN Policy Scrutinized After McHenry Case MASN Works To Balance Orioles, Nationals Tebow's Return Garners Significant Media Coverage Media Notes Verizon To Offer "Slim" TV Packages Through FiOS WEEI Shows Empathy Toward Dennis' Plight
Upcoming Conferences and Events
LET'S GET READY TO RUMBLE! CBS SET TO AIR "ICE WARS"
Published October 18, 1994
CBS held a news conference yesterday to promote "Ice Wars: The USA vs. The World," a "manufactured" competition to be held in November featuring U.S. Olympic skaters Nancy Kerrigan, Kristi Yamaguchi, Brian Boitano and Paul Wylie. Their international opponents on the "icy battlefield" will include Oksana Baiul, Viktor Petrenko, Katarina Witt and Kurt Browning. The winning team will receive $400,000 to be divided evenly among team members. But Kerrigan took issue said with the "Ice Wars" billing, calling it "a little harsh." Kerrigan: "I'd like to promote something other than war." In Boston, Kevin Paul Dupont writes, "The event rings exceedingly heavy-handed. ... To pair ice skating and war is, at best, a reach. At worst, it's yet another marketing spin that scorches beauty with an overkill branding iron" (BOSTON GLOBE, 10/18).