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FOX LOOKING TO SELL TV RIGHTS TO WORLD FOOTBALL LEAGUE
Published October 18, 1994
Fox Sports and Twentieth Century Fox International TV "have begun shopping European TV rights" to the "revamped" World League of American Football. Fox began selling the package in September and "will offer it this week at Sportel, the sports programming market in Monte Carlo." In a taped presentation, Fox describes the WLAF as their way to bring "its revolution of televised football to Europe." According to George Krieger, Executive VP of Fox Sports, the goal is to "create two-tier partnerships in each European city," such as "selling a package of games to a terrestrial broadcaster, while offering another package to a satellite or cable service within the country." The six-team World League will begin an 11-week season on April 8 (Wayne Walley, ELECTRONIC MEDIA, 10/17 issue).