SBD/18/Sports Media

FOX LOOKING TO SELL TV RIGHTS TO WORLD FOOTBALL LEAGUE

     Fox Sports and Twentieth Century Fox International TV "have
begun shopping European TV rights" to the "revamped" World League
of American Football.  Fox began selling the package in September
and "will offer it this week at Sportel, the sports programming
market in Monte Carlo."  In a taped presentation, Fox describes
the WLAF as their way to bring "its revolution of televised
football to Europe."  According to George Krieger, Executive VP
of Fox Sports, the goal is to "create two-tier partnerships in
each European city," such as "selling a package of games to a
terrestrial broadcaster, while offering another package to a
satellite or cable service within the country."  The six-team
World League will begin an 11-week season on April 8 (Wayne
Walley, ELECTRONIC MEDIA, 10/17 issue).
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