SBD/18/Sports Industrialists

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         DON SHULA would neither confirm nor deny a report by ESPN
    Sunday that he would be offered a job after this season by the
    NFL as president of league operations overlooking the competition
    committee and officiating.  Shula: "I've made it my practice not
    to respond to any rumors or speculation by members of the media."
    Shula signed a 3-year contract extension earlier this year that
    gives him minority ownership in the Dolphins and a promise of the
    position as the team's VP of Football Operations (MIAMI HERALD,
    10/18). ....In St. Louis, Jim Thomas profiles super agent LEIGH
    STEINBERG: "Steinberg's recent pet project has become franchise
    preservation."  In baseball, he helped keep the Giants in the Bay
    Area, and now in football, he is leading the Save the Rams group
    in Anaheim (ST. LOUIS POST-DISPATCH, 10/18)....The U.S. Figure
    Skating Association promoted MATT PENSINER to Corporate Programs
    and Events Manager and appointed HEATHER LINHART as
    Communications Coordinator (USFSA)....DEION SANDERS was
    interviewed at halftime during last night's game: "I'm not a
    fighter.  I am an entertainer" ("Monday Night Football," ABC,

    Print | Tags: ABC, ESPN, Miami Dolphins, NFL, People and Pop Culture, LA Rams, Walt Disney

         CNBC's Allan Chernoff examined race tracks that are looking
    to revive business by bringing full scale casinos inside the
    horse tracks.  "They are off and running, running to the card
    table that is at Hollywood Park.  The card club is the new draw
    for gamblers at the Los Angeles track that was once a mecca for
    movie star race fans. ... Gamblers wager about $9.5B a year on
    thoroughbred racing, but the total handle has been stuck at that
    level for four years running.  Meanwhile, track attendance has
    been dropping and the number of races declining, and fewer horses
    running.  ... All across America, new gaming opportunities are
    drawing better than the track.  Riverboat casinos, casinos at
    Indian reservations, lotteries -- it is all competition for
    racing."  John Gaines, thoroughbred breeder/owner: "Twenty years
    ago we had a 90% share of legalized gambling, and today we have
    an 8% share."  CNBC's Chernoff:  "Now after several years of
    losing millions, track owners are deciding if you can't beat
    them, join them."  In one political TV spot this season, track
    owners in Florida have law enforcement officers promoting a
    referendum to allow them to build casinos in race courses.  And
    in more than a dozen other states, track owners are pushing for
    casino gambling at their facilities.  J. Brian McGrath, the new
    Commissioner of the Thoroughbred Racing Association wants to
    fight back with a cable TV racing channel:  "With that mechanism
    we can educate and attract new fans and ultimately build on track
    attendance" ("Market Wrap," CNBC, 10/17).
         WOMEN IN SPORTS:  ESPN's Robin Roberts reported from the
    Women's Sports Foundation 20th Anniversary Celebration. Olympic
    speed skater Bonnie Blair and softball pitcher Lisa Fernandez
    were named Sportswomen of the Year.  Roberts: "It's hard to
    believe that 20 years ago Billie Jean King started this
    foundation with a $5,000 grant.  This year the Women's Sports
    Foundation will give out over $800,000 to girls sports programs
    across the country" ("Sports Center," ESPN, 10/17).  ESPN's Cover
    Story was on Billie Jean King's defeat of Bobby Riggs in the
    "Battle of the Sexes."  King:   "I thought it was a matter of
    life or death.  That is how I felt" ("SportsCenter," ESPN,

    Print | Tags: ESPN, People and Pop Culture, Walt Disney
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