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SBD/18/Sponsorships Advertising Marketing
SEATTLE COLISEUM AND TEAMS CONSOLIDATE MARKETING EFFORTS
Published October 18, 1994
Ackerley Communications Inc. has set up a subsidiary, Full House Sports & Entertainment, to market the Supersonics, Seattle's new CISL franchise and the Seattle Center Coliseum. The 50 person staff includes all current Sonics employees, except basketball operations and media relations personnel. Full House will handle all marketing, sales, concessions, production and retailing for the teams. In addition, the group will market concessions, suite sales, signage and sponsorship sales for the arena. The arena is currently undergoing renovation and will reopen in November '95. Former Sonics Exec VP John Dresel has been named president of Full House. Ackerley also controls three Seattle radio stations, five TV stations and billboard and airport ad companies (SEATTLE POST-INTELLIGENCER, 10/18).