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SBD/18/Sponsorships Advertising Marketing


     Ackerley Communications Inc. has set up a subsidiary, Full
House Sports & Entertainment, to market the Supersonics,
Seattle's new CISL franchise and the Seattle Center Coliseum.
The 50 person staff includes all current Sonics employees, except
basketball operations and media relations personnel.  Full House
will handle all marketing, sales, concessions, production and
retailing for the teams.  In addition, the group will market
concessions, suite sales, signage and sponsorship sales for the
arena.  The arena is currently undergoing renovation and will
reopen in November '95.  Former Sonics Exec VP John Dresel has
been named president of Full House.  Ackerley also controls three
Seattle radio stations, five TV stations and billboard and
airport ad companies (SEATTLE POST-INTELLIGENCER, 10/18).
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