PGA Tour Opens New Office In Tokyo PGA Tour Adds Event In South Korea AT&T Reaches Deal To Acquire Time Warner For $85B MetLife Ending Use Of Blimps At Sporting Events PGA Tour Implements New Scheduling Rule LeBron James Starring In New Sprite Campaign Safeway Open Suffers From Woods' Withdrawal PGA Tour Eyes Possible Schedule Changes Finchem Says Tour Will Stay In NC "Baby" Lydia Ko Gracing Evian Bottles
SBD/18/Sponsorships Advertising Marketing
Published October 18, 1994
Tournament officials for the Wendy's Three Tour Challenge announced that Four Seasons Resorts and Club in Irving, TX will serve as the host for the October 24-25 event, which features three top golfers from the PGA, LPGA and Senior PGA tours. ABC will televise the event the weekend of December 17-18 (3-Tour Challenge)....The Bank of the West Classic Tennis Tournament and eWorld -- the online communication service from Apple Computer -- announced they will offer a live WorkingWoman Magazine seminar online on November 3. The seminar will be hosted by Kristin Norrgard, publisher of WorkingWoman, with guest Pam Shriver, former WTA President. The seminar will be held at the Oakland Coliseum Arena in conjunction with the Bank of the West Tennis Tournament (Apple/Bank of the West)....On the O.J. front, many on Madison Avenue are hoping Judge Lance Ito orders TV cameras out of the court room. Hertz will forgo all advertising during the trial; Ford has discouraged local agencies from "expanding their advertising to include the Bronco"; Court TV has rejected advertising for Florida Orange Juice. "Airing the trial at all is certain to disrupt numerous corporate advertising plans for what was shaping up as a bumper Christmas season" (PHILA. INQUIRER, 10/18)....Sears Merchandise Group announced that it has established a relationship with Television Production Partners, a recently formed venture that develops original TV programming projects. Sears will enjoy retail category exclusivity during the programs. Other advertisers will include: GM, McDonald's, AT&T, Clorox, Coca-Cola, Campbells, Reebok and Coors (Sears).