Details Emerge About Rio Games Golf Fields PNC Park Switching From Pepsi To Coca-Cola Disney, Dish Network Reach Long-Term Deal Reebok Rolls Out New Delta Logo Stryker Orthopaedics Signs With PGA Tour Honda Classic Draws Big Crowds PGA Tour Radio Takes On New Identity Quicken Could Sponsor Tiger's DC Event Travelers Extends PGA Title Sponsorship Through '24 Honda Classic Boasts Strongest Field To Date
Upcoming Conferences and Events
SBD/18/Sponsorships Advertising Marketing
Published October 18, 1994
Tournament officials for the Wendy's Three Tour Challenge announced that Four Seasons Resorts and Club in Irving, TX will serve as the host for the October 24-25 event, which features three top golfers from the PGA, LPGA and Senior PGA tours. ABC will televise the event the weekend of December 17-18 (3-Tour Challenge)....The Bank of the West Classic Tennis Tournament and eWorld -- the online communication service from Apple Computer -- announced they will offer a live WorkingWoman Magazine seminar online on November 3. The seminar will be hosted by Kristin Norrgard, publisher of WorkingWoman, with guest Pam Shriver, former WTA President. The seminar will be held at the Oakland Coliseum Arena in conjunction with the Bank of the West Tennis Tournament (Apple/Bank of the West)....On the O.J. front, many on Madison Avenue are hoping Judge Lance Ito orders TV cameras out of the court room. Hertz will forgo all advertising during the trial; Ford has discouraged local agencies from "expanding their advertising to include the Bronco"; Court TV has rejected advertising for Florida Orange Juice. "Airing the trial at all is certain to disrupt numerous corporate advertising plans for what was shaping up as a bumper Christmas season" (PHILA. INQUIRER, 10/18)....Sears Merchandise Group announced that it has established a relationship with Television Production Partners, a recently formed venture that develops original TV programming projects. Sears will enjoy retail category exclusivity during the programs. Other advertisers will include: GM, McDonald's, AT&T, Clorox, Coca-Cola, Campbells, Reebok and Coors (Sears).