SBD/18/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Tournament officials for the Wendy's Three Tour Challenge
announced that Four Seasons Resorts and Club in Irving, TX will
serve as the host for the October 24-25 event, which features
three top golfers from the PGA, LPGA and Senior PGA tours.  ABC
will televise the event the weekend of December 17-18 (3-Tour
Challenge)....The Bank of the West Classic Tennis Tournament and
eWorld -- the online communication service from Apple Computer --
 announced they will offer a live WorkingWoman Magazine seminar
online on November 3.  The seminar will be hosted by Kristin
Norrgard, publisher of WorkingWoman, with guest Pam Shriver,
former WTA President.  The seminar will be held at the Oakland
Coliseum Arena in conjunction with the Bank of the West Tennis
Tournament (Apple/Bank of the West)....On the O.J. front, many on
Madison Avenue are hoping Judge Lance Ito orders TV cameras out
of the court room.  Hertz will forgo all advertising during the
trial; Ford has discouraged local agencies from "expanding their
advertising to include the Bronco"; Court TV has rejected
advertising for Florida Orange Juice.  "Airing the trial at all
is certain to disrupt numerous corporate advertising plans for
what was shaping up as a bumper Christmas season" (PHILA.
INQUIRER, 10/18)....Sears Merchandise Group announced that it has
established a relationship with Television Production Partners, a
recently formed venture that develops original TV programming
projects.  Sears will enjoy retail category exclusivity during
the programs.  Other advertisers will include:  GM, McDonald's,
AT&T, Clorox, Coca-Cola, Campbells, Reebok and Coors (Sears).
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