Rio Games Face Health Emergency, Budget Cuts USA Swimming To Have Wave Pool At Trials NFL Still Seeking Thursday Streaming Partner LA 2024 Hosts Bach For Visit Russell Wilson Signs Deal With Nike Blackmun Calls Recent Antitrust Suit "Interesting" Michigan State Done With Lime Green Jerseys Olympic Village To Be Housed At UCLA The Enthusuiast Network To Operate New Dew Tour Rousey Headlines "SNL"
REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER
Published October 18, 1994
Reebok signed an estimated $25M deal with NBC to be the exclusive athletic shoe advertiser on NBC's '96 Summer Olympic broadcast. Reebok has yet to sign on as a national sponsor of the Atlanta Games, but, according to Reebok spokesperson Dave Fogelson, negotiations are continuing with ACOG and the USOC. Nike sponsors the U.S. Track & Field team. Reebok joins Coke, Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner, ATLANTA CONSTITUTION, 10/18). Reebok was an official broadcast sponsor of NBC's coverage of the '88 and '92 Summer Games (REEBOK).