Nike Posts Solid Q3 Amid Adidas Resurgence Penny Steps Down As USA Gymnastics President IOC Creates Group To Study Candidate Process Comcast Adds To USOC Sponsorship Inventory Nike Remains Top Provider For Tourney Teams Michigan Gets Regular Jordan Jerseys Back USOC Short On Details After Gymnastics Meeting UNC Football's Move To Jordan Could Pay Off Adidas CEO To Keep Investing Heavily In U.S. USOC Wants Gymnastics' Steve Penny Out
REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER
Published October 18, 1994
Reebok signed an estimated $25M deal with NBC to be the exclusive athletic shoe advertiser on NBC's '96 Summer Olympic broadcast. Reebok has yet to sign on as a national sponsor of the Atlanta Games, but, according to Reebok spokesperson Dave Fogelson, negotiations are continuing with ACOG and the USOC. Nike sponsors the U.S. Track & Field team. Reebok joins Coke, Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner, ATLANTA CONSTITUTION, 10/18). Reebok was an official broadcast sponsor of NBC's coverage of the '88 and '92 Summer Games (REEBOK).