Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Tokyo Drops Logo For '20 Games John Harbaugh "Curt" During Interview Arizona To Only Take In $500K From Nike Extension Men In Blazers Planning To Hold Convention Brands Activating Around U.S. Open Across N.Y. L.A. Council Delays Vote On '24 Games Nike Dragged Into Armstrong-Gov't Dispute
REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER
Published October 18, 1994
Reebok signed an estimated $25M deal with NBC to be the exclusive athletic shoe advertiser on NBC's '96 Summer Olympic broadcast. Reebok has yet to sign on as a national sponsor of the Atlanta Games, but, according to Reebok spokesperson Dave Fogelson, negotiations are continuing with ACOG and the USOC. Nike sponsors the U.S. Track & Field team. Reebok joins Coke, Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner, ATLANTA CONSTITUTION, 10/18). Reebok was an official broadcast sponsor of NBC's coverage of the '88 and '92 Summer Games (REEBOK).