LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games Nike Shows Jump In Quarterly Sales USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added Could Nike Golf Apparel Presence Increase?
REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER
Published October 18, 1994
Reebok signed an estimated $25M deal with NBC to be the exclusive athletic shoe advertiser on NBC's '96 Summer Olympic broadcast. Reebok has yet to sign on as a national sponsor of the Atlanta Games, but, according to Reebok spokesperson Dave Fogelson, negotiations are continuing with ACOG and the USOC. Nike sponsors the U.S. Track & Field team. Reebok joins Coke, Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner, ATLANTA CONSTITUTION, 10/18). Reebok was an official broadcast sponsor of NBC's coverage of the '88 and '92 Summer Games (REEBOK).