Univ. Of Michigan Spurns Adidas For Nike Boston 2024 Counting On Corporate Sponsorships Mayor: Boston Games Overruns Not On Taxpayers NBC Generally Praised For NASCAR Coverage Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 USOC Praises Boston 2024's Progress Reebok Important For Future UFC TV
REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER
Published October 18, 1994
Reebok signed an estimated $25M deal with NBC to be the exclusive athletic shoe advertiser on NBC's '96 Summer Olympic broadcast. Reebok has yet to sign on as a national sponsor of the Atlanta Games, but, according to Reebok spokesperson Dave Fogelson, negotiations are continuing with ACOG and the USOC. Nike sponsors the U.S. Track & Field team. Reebok joins Coke, Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner, ATLANTA CONSTITUTION, 10/18). Reebok was an official broadcast sponsor of NBC's coverage of the '88 and '92 Summer Games (REEBOK).