Overseas Group Launching Bid To Buy Reebok Boston Bid Hinges On Proximity Of Venues Sprint, A-B Create Interactive Beer Tap Handles Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool Boston Mayor Changes Tune On Olympics Bid Adidas Makes Waves With Shoe Hires Boston Bid To Use Computer Model To Make Case Nike Golf President Cindy Davis Steps Down Could Oslo's Move Be Impetus For IOC Change?
Upcoming Conferences and Events
REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER
Published October 18, 1994
Reebok signed an estimated $25M deal with NBC to be the exclusive athletic shoe advertiser on NBC's '96 Summer Olympic broadcast. Reebok has yet to sign on as a national sponsor of the Atlanta Games, but, according to Reebok spokesperson Dave Fogelson, negotiations are continuing with ACOG and the USOC. Nike sponsors the U.S. Track & Field team. Reebok joins Coke, Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner, ATLANTA CONSTITUTION, 10/18). Reebok was an official broadcast sponsor of NBC's coverage of the '88 and '92 Summer Games (REEBOK).