LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President NBC Signs Eight-Year Deal With USA Track & Field Source: NFL Considers Ending "Thursday Night Football" NBC, Not NBCSN, To Air NHL All-Star Game Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players Michaels To Skip Several "SNF" Broadcasts LA 2024 Talks In Wake Of Trump Election NBC Ready For First Year Of "TNF"
NBC FAR AHEAD OF ATLANTA '96 ADVERTISING GOALS
Published October 18, 1994
With 21 months to go before the 1996 Olympic Games, NBC has sold virtually all of the official sponsorship positions available on its 17 days of media coverage. Media buyers estimate NBC is way ahead of schedule, racking up more than $300M toward its goal of $600M in '96 Olympic revenues. NBC now must convince non-Olympic sponsors to purchase spots, which typically run at $400,000 for a 30-second prime-time spot. An agency media executive representing a number of Olympics-related clients said that the sale of the final 20% of spots will be difficult: "And that $120 million is where NBC's profits will be" (Joe Mandese, AD AGE, 10/17 issue).