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NBC FAR AHEAD OF ATLANTA '96 ADVERTISING GOALS
Published October 18, 1994
With 21 months to go before the 1996 Olympic Games, NBC has sold virtually all of the official sponsorship positions available on its 17 days of media coverage. Media buyers estimate NBC is way ahead of schedule, racking up more than $300M toward its goal of $600M in '96 Olympic revenues. NBC now must convince non-Olympic sponsors to purchase spots, which typically run at $400,000 for a 30-second prime-time spot. An agency media executive representing a number of Olympics-related clients said that the sale of the final 20% of spots will be difficult: "And that $120 million is where NBC's profits will be" (Joe Mandese, AD AGE, 10/17 issue).