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  • COCA-COLA CONSIDERS PLAN TO OPEN A OLYMPIC CITY

         Coca-Cola plans to leverage its more than $100M in Olympic
    media and sponsorship outlays in '96 with a variety of big
    events, including the creation of a Coca-Cola Olympic City in
    Atlanta.  A Coca-Cola spokesperson said that the park will
    feature attractions enabling visitors to participate vicariously
    in the Games: "We are considering it.  But we have made no
    commitments."  Executives familiar with the theme park plan said
    Coca-Cola hopes to make it not just a promotional event, but a
    genuine business, charging an admission price of $25 per person.
    With projections of 10,000 and 15,000 attendees daily, executives
    believe the Olympic City could make as much as $375,000 daily --
    or about $6.4M during the 17 days of the Summer Games (Joe
    Mandese, AD AGE, 10/17 issue).
    

    Print | Tags: Coca-Cola, Olympics
  • KODAK TAKES A SPONSORSHIP SHOT AT '98 GAMES IN JAPAN

         Eastman Kodak has become the first int'l sponsor of the '98
    Winter Games in Nagano, Japan, making them the "Official Imaging
    Sponsor of the Games."  As a sponsor, Kodak will "provide
    products and services designed to meet a variety of imaging
    needs," including processing rolls of film, the production of
    prints for photojournalists, and "digitally" transmitting images
    all over the world.  Kodak CEO George Fisher: "We are very
    pleased to be the first international sponsor of the Nagano
    Games" (Kodak)
    

    Print | Tags: Eastman Kodak, Olympics
  • NBC FAR AHEAD OF ATLANTA '96 ADVERTISING GOALS

         With 21 months to go before the 1996 Olympic Games, NBC has
    sold virtually all of the official sponsorship positions
    available on its 17 days of media coverage.  Media buyers
    estimate NBC is way ahead of schedule, racking up more than $300M
    toward its goal of $600M in '96 Olympic revenues.  NBC now must
    convince non-Olympic sponsors to purchase spots, which typically
    run at $400,000 for a 30-second prime-time spot.  An agency media
    executive representing a number of Olympics-related clients said
    that the sale of the final 20% of spots will be difficult: "And
    that $120 million is where NBC's profits will be" (Joe Mandese,
    AD AGE, 10/17 issue).
    

    Print | Tags: NBC, Olympics
  • REEBOK SIGNS ON AS OFFICIAL OLYMPIC ADVERTISER

         Reebok signed an estimated $25M deal with NBC to be the
    exclusive athletic shoe advertiser on NBC's '96 Summer Olympic
    broadcast.  Reebok has yet to sign on as a national sponsor of
    the Atlanta Games, but, according to Reebok spokesperson Dave
    Fogelson, negotiations are continuing with ACOG and the USOC.
    Nike sponsors the U.S. Track & Field team.  Reebok joins Coke,
    Anheuser-Busch, GM and McDonalds as NBC sponsors (Melissa Turner,
    ATLANTA CONSTITUTION, 10/18).  Reebok was an official broadcast
    sponsor of NBC's coverage of the '88 and '92 Summer Games
    (REEBOK).
    

    Print | Tags: Anheuser Busch, Coca-Cola, NBC, Nike, Olympics, Reebok, USOC
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