SBD/18/Franchises

LIONS CONSIDER REVISITING TICKET PRICES NEXT SEASON

     The Lions "will rethink their uniform ticket-pricing policy
for next season."  70,000 of 80,500 seats in the Silverdome cost
$30.  Lions CEO Chuck Schmidt said the team plans to "take a look
at whether there should be more lower-priced tickets" depending
on the view of the field.  Schmidt noted that a price reduction
for some tickets might not result in price increases elsewhere
since the change might "sell more tickets."  Schmidt also
"stressed that the Lions would be sensitive in any decision" to
the season ticket holders who pay $27.50/game by signing up
early.  The Lions are 20th in NFL ticket prices and do not
receive any revenue from concessions, parking, suites or in-
stadium advertising according to their lease with the Pontiac
Silverdome (David Barkholz, CRAIN'S DETROIT BUSINESS, 10/10-16
issue).
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