SBD/17/Sports Media

CBS CONTINUES TO FEEL THE LOSS OF FOOTBALL AND BASEBALL

     CNN's Lou Dobbs: "Dismal ratings, lost affiliates, broken
deals.  It has been a rough year for broadcast television network
CBS.  This week another dose of bad news.  CBS reported a 51%
plunge in its profits.  The network blames higher taxes and
falling sales from losing the rights to broadcast professional
football and baseball" ("Money Week," CNN, 10/16).  Across its
schedule, CBS is about 8% short of the ratings it guaranteed
advertisers, meaning it will have to give them free additional
ads.  CBS President Howard Stringer: "It's a little too early to
be concerned" (Elizabeth Jensen, WALL STREET JOURNAL, 10/17).
Letterman's Top Ten on Friday night was "Ways CBS Can Improve Its
Prime Time Ratings."  No. 5:  "Show some football games!
Everybody loves football games!" ("Late Show," CBS, 10/14).
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CBS, Media, Time Warner, Viacom

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