Dierdorf Joins Michigan Booth For Football MWC Schools Increase Nat'l TV Exposure Final Ratings: NHL Playoffs, "Arnie" Media Notes Lakers RSN Ratings Reach New Low ESPN To Air Klitschko Title Bout Fox' Jay Glazer Details Recent Illness Colts To Launch On-Demand Video App Media Notes WrestleMania PPV Strong Despite WWE Net
Upcoming Conferences and Events
CBS CONTINUES TO FEEL THE LOSS OF FOOTBALL AND BASEBALL
Published October 17, 1994
CNN's Lou Dobbs: "Dismal ratings, lost affiliates, broken deals. It has been a rough year for broadcast television network CBS. This week another dose of bad news. CBS reported a 51% plunge in its profits. The network blames higher taxes and falling sales from losing the rights to broadcast professional football and baseball" ("Money Week," CNN, 10/16). Across its schedule, CBS is about 8% short of the ratings it guaranteed advertisers, meaning it will have to give them free additional ads. CBS President Howard Stringer: "It's a little too early to be concerned" (Elizabeth Jensen, WALL STREET JOURNAL, 10/17). Letterman's Top Ten on Friday night was "Ways CBS Can Improve Its Prime Time Ratings." No. 5: "Show some football games! Everybody loves football games!" ("Late Show," CBS, 10/14).