SENIOR GOLFER magazine appointed BRUCE GUTHRIE as New
England Manager of Sales and Advertising (SENIOR GOLFER).
....Sunshine Network added three account executives to their
advertising sales department:  JERRY BRANNON, LINDA HANNAU and
DEBBIE WILNER (Sunshine)....Reds GM Jim Bowden was given a 5-year
contract extension, the first time Reds owner Marge Schott has
given a contract extension to a GM in her ten years as Reds owner
(CINCINNATI ENQUIRER, 10/16).

     In Boston, Peter Gammons reports that rumors are circulating
that PETER O'MALLEY may have the Dodgers on the block, and that
Sony may be the suitor (BOSTON GLOBE, 10/16)....One of the
"biggest remnants of BRUCE McNALL's crumbling financial empire --
 the silver and black jet that carried" the Kings -- was
auctioned Sunday in CA, for $500,000 to the owner of an aviation
company (VANCOUVER SUN, 10/17).... In Washington, Marc Fisher
profiles fight promoter ROCK NEWMAN and his close relationship
with likely DC Mayor Marion Barry (WASHINGTON POST,
10/16)....News Corp. Chair RUPERT MURDOCH plans to "smooth the
path for his children to take control of his global media company
by buying out the interests of his extended family" (N.Y. POST,
10/14)....In an AD AGE poll of its daily fax readers, 58% said
that MICHAEL JORDAN's image as an endorser has weakened since his
retirement (AD AGE, 10/17 issue)....Pistons owner BILL DAVIDSON
gave the Jewish Theological Seminary of America $15M, the largest
single donation ever given to a Jewish school (N.Y. POST,
10/14)....CFL Commissioner LARRY SMITH was named "Marketer of the
Year" by the Toronto chapter of the American Marketing
Association (TORONTO STAR, 10/14)....A second Gretzky's
restaurant is expected to open at Toronto's Royal Ontario Museum.
The original Gretzky's, owned by the BITOVE family, with a small
interest belonging to WAYNE GRETZKY, "has been a huge success"
(Toronto GLOBE & MAIL, 10/15).