SBD/17/Sponsorships Advertising Marketing

MARKETING NOTES

     On yesterday's "Wall Street Journal Report," Ian Hunter
examined television affiliate changes.  One unidentified woman on
the street said, "Right now I am totally confused when looking
for football games."  Betsy Frank, Saatchi & Saatchi Advertising:
"Our concern is that viewers are going to have a tougher time
finding their shows and that ratings are going to fall off and
that the time that we buy from those shows will not deliver the
way we expected it to deliver for our clients" ("Wall Street
Journal Report," PBS, 10/16).....ESPN has awarded a year of free
college tuition, room, and board to Cory Clouse, an engineering
student from Cleveland, for making a halfcourt shot Friday night
during "Midnight Madness" activities at the University of
Cincinnati (ESPN, 10/15)....The American Stock Exchange has begun
trading IPO shares of The Sports Club Company, a Santa Monica-
based developer and operator of sports and fitness clubs.  The
company is co-developing the new Reebok Sports Club/NY with
Reebok International (American Stock Exchange)....The World
Hockey Summit will be held in Boston July 6-8, 1995.  The Summit
will feature seminars on the business of hockey, state of the
sport, playing the game, and a trade exposition and career
seminar.  For info contact World Hockey Summit c/o USA Hockey, 1-
800-566-3288 (BOSTON GLOBE, 10/16).
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ESPN, Reebok, Walt Disney

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