Cowherd's Tenure At ESPN Ends Early ESPN To Air Cowboys Training Camp Special Bryant Helping Relaunch Of The Undefeated Cowherd In Hot Water Over Latest Comments ESPN, MVC Extend Media-Rights Deal ESPN Preps For Special Olympics Coverage HBO Scores Coup With Simmons Signing ESPN Kicking Off Special Olympics Coverage Cowherd: Impending ESPN Split "Amicable" ESPN Brit Open Viewership Up From '14
SBD/17/Sponsorships Advertising Marketing
Published October 17, 1994
On yesterday's "Wall Street Journal Report," Ian Hunter examined television affiliate changes. One unidentified woman on the street said, "Right now I am totally confused when looking for football games." Betsy Frank, Saatchi & Saatchi Advertising: "Our concern is that viewers are going to have a tougher time finding their shows and that ratings are going to fall off and that the time that we buy from those shows will not deliver the way we expected it to deliver for our clients" ("Wall Street Journal Report," PBS, 10/16).....ESPN has awarded a year of free college tuition, room, and board to Cory Clouse, an engineering student from Cleveland, for making a halfcourt shot Friday night during "Midnight Madness" activities at the University of Cincinnati (ESPN, 10/15)....The American Stock Exchange has begun trading IPO shares of The Sports Club Company, a Santa Monica- based developer and operator of sports and fitness clubs. The company is co-developing the new Reebok Sports Club/NY with Reebok International (American Stock Exchange)....The World Hockey Summit will be held in Boston July 6-8, 1995. The Summit will feature seminars on the business of hockey, state of the sport, playing the game, and a trade exposition and career seminar. For info contact World Hockey Summit c/o USA Hockey, 1- 800-566-3288 (BOSTON GLOBE, 10/16).