SBD/14/Sports Industrialists

NAMES IN THE NEWS

     "Wayward hoops fans have jammed the phone lines" all week at
UNLV ticket offices to pledge season ticket purchases if coach
ROLLIE MASSIMINO leaves the school.  450 callers pledged $450,000
total and one man put down $10,000 cash "in anticipation" of
Massimino's removal (PHILADELPHIA INQUIRER, 10/14)....New CBS/Fox
Video's Sport and Fitness Products Marketing Dir LAURA SULLIVAN
is developing promo activities for sports and fitness titles,
including a January release of "Lucky Vanous:  The Ultimate Fat-
Burning Workout."  LUCKY VANOUS is the Diet Coke model and
Sullivan hopes the video will elicit soft drink and calendar
promos (BRANDWEEK, 10/10 issue)....JACK NICKLAUS was in Little
Rock this week to announce he will build a golf course on the
grounds of the proposed Harrah's Music Resort.  The resort
includes a casino and will be voted on through a constitutional
amendment in this November's election (ARKANSAS DEMOCRAT-GAZETTE,
10/13)....
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