Ratner Confident In Isles Playing In Nassau Wild Raise Season-Ticket Prices FS Midwest Not Changing MLB Telecasts Brian Urlacher's Marketability Stays Strong NFL Looking At Mid-May For Draft LeBron James Leads NBA In Shoe Sales McNair Key In Houston Super Bowl Bid NHL Franchise Notes Finebaum Signs With ESPN, SEC Network Goodell Confirms Date Change For NFL Draft
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SBD/14/Sponsorships Advertising Marketing
Published October 14, 1994
Amtrak "is so exasperated by being the butt" of Jay Leno's jokes on NBC's "Tonight Show" that it has decided to "yank" about $2M in advertising from NBC (WASHINGTON POST, 10/14)....Enviromint has been licensed by MLB to mint a limited edition of 5,714 pure silver half pound medallions, commemorating Nolan Ryan's strikeout record. A 24-karat gold select version has also been minted and restricted to 324 pieces in honor of Ryan's career wins (Enviromint). ....Universal Electronics will launch the Sports Clicker -- a one-for-all TV/VCR/Cable box remote in the shape of a football. The NFL-licensed and themed remote device will be available for the holidays. The company hopes to follow with remotes licensed by MLB, NBA and the NHL (BRANDWEEK, 10/10 issue)....ESPN and Tommy Boy Music join in a new marketing venture for a new 15-song album, "ESPN Presents Jock Rock." The CD/cassette consists of sports anthems, chants and cheers frequently heard at ballparks and arenas (BRANDWEEK, 10/10 issue)....After nearly two years of delays, Nike Inc. has decided to go-ahead on construction of a $13.5M superstore in Boston. The store will be located just a few doors away from "a similar but smaller concept store" run by Reebok (BOSTON GLOBE, 10/13)....Joining the ranks of the other three pro sports, the NHL is "readying a grassroots roller hockey program that will roll out next summer in a handful of markets." The NHL roller hockey tournament will be held at between five and eight NHL cities next summer, with player appearances and local team support. The venture is being compared to the NBA's successful "Hoop-it-Up" 3-on-3 tournament (BRANDWEEK, 10/10 issue).