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SBD/13/Sponsorships Advertising Marketing
BLEDSOE KEEPING ENDORSEMENTS ON THE SIDELINE
Published October 13, 1994
Drew Bledsoe's strong start in the NFL season has made him a natural target for endorsement deals. But his agent, Leigh Steinberg, has "told them all the same thing: Please call back in a few months." Bledsoe is "keeping his regional two year commitment with McDonald's as well as a deal with Nike as his only nonfootball associations." Steinberg and Bledsoe are also trying to establish the Drew Bledsoe Foundation, a fund-raising group for Boston area youth. Some see Steinberg's handling of Bledsoe as similar to that of another client, Troy Aikman. Aikman waited to cash in on his marketability and now "still holds his private image along with two Super Bowl rings and a popular LA Gear commercial" (Michael Holley, BOSTON GLOBE, 10/12).