USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities IOC Faces Several Issues, Including Bid Resistance Rome Drops Olympics Bid For Financial Reasons LA 2024 Releases Spot Year Out From Host City Vote NCAA To Look At College Olympian Awards Rule Paralympics Set To Open Tonight In Rio
ACOG MOVES CLOSER TO FINANCING FOR GAMES -- BRICK BY BRICK
Published October 13, 1994
ACOG organizers said yesterday that they were within $100M of completing financing for their '96 budget of $1.6B. ACOG President William Payne said that contracts have been reached for 60% of the total financing. Most of the rest of financing will come from future revenue items such as ticket sales, Australian TV rights and future merchandise licensing. The final $100M will likely come the sale of more corporate sponsorships. Another potential revenue source is the sale to individuals of "commemorative Olympic bricks," which Payne said could raise millions of dollars. Home Depot, based in Atlanta, plans to market the bricks beginning in early November in its stores and through a special 800-number (Jerry Schwartz, N.Y. TIMES, 10/13).