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ACOG MOVES CLOSER TO FINANCING FOR GAMES -- BRICK BY BRICK
Published October 13, 1994
ACOG organizers said yesterday that they were within $100M of completing financing for their '96 budget of $1.6B. ACOG President William Payne said that contracts have been reached for 60% of the total financing. Most of the rest of financing will come from future revenue items such as ticket sales, Australian TV rights and future merchandise licensing. The final $100M will likely come the sale of more corporate sponsorships. Another potential revenue source is the sale to individuals of "commemorative Olympic bricks," which Payne said could raise millions of dollars. Home Depot, based in Atlanta, plans to market the bricks beginning in early November in its stores and through a special 800-number (Jerry Schwartz, N.Y. TIMES, 10/13).