SBD/13/Olympics

Print All
  • ACOG MOVES CLOSER TO FINANCING FOR GAMES -- BRICK BY BRICK

         ACOG organizers said yesterday that they were within $100M
    of completing financing for their '96 budget of $1.6B.  ACOG
    President William Payne said that contracts have been reached for
    60% of the total financing.  Most of the rest of financing will
    come from future revenue items such as ticket sales, Australian
    TV rights and future merchandise licensing.  The final $100M will
    likely come the sale of more corporate sponsorships.  Another
    potential revenue source is the sale to individuals of
    "commemorative Olympic bricks," which Payne said could raise
    millions of dollars.  Home Depot, based in Atlanta, plans to
    market the bricks beginning in early November in its stores and
    through a special 800-number (Jerry Schwartz, N.Y. TIMES, 10/13).
    

    Print | Tags: Home Depot, Olympics
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug