Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
ACOG organizers said yesterday that they were within $100M of completing financing for their '96 budget of $1.6B. ACOG President William Payne said that contracts have been reached for 60% of the total financing. Most of the rest of financing will come from future revenue items such as ticket sales, Australian TV rights and future merchandise licensing. The final $100M will likely come the sale of more corporate sponsorships. Another potential revenue source is the sale to individuals of "commemorative Olympic bricks," which Payne said could raise millions of dollars. Home Depot, based in Atlanta, plans to market the bricks beginning in early November in its stores and through a special 800-number (Jerry Schwartz, N.Y. TIMES, 10/13).