Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign UFC Won't Let Jackson Wear Reebok In Cage Reebok Switches Ad Duties Back To DDB Wall Parts With Reebok, Dons Adidas Nike Profit Shrinks 18% From Umbro, Cole Haan Losses CCM Focuses On Youth Hockey Marketing Reebok Lays Off 150 Employees Worldwide
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SBD/13/Front Page
QUOTE OF THE DAY
Published October 13, 1994
"We made it cheaper so kids could afford them. We didn't want them to have to come up with $120 like Jordan's." -- Shawn Kemp on Reebok's $70 "Kamikaze Kemp's" (SAN JOSE MERCURY NEWS, 10/13).
