Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign
QUOTE OF THE DAY
Published October 13, 1994
"We made it cheaper so kids could afford them. We didn't want them to have to come up with $120 like Jordan's." -- Shawn Kemp on Reebok's $70 "Kamikaze Kemp's" (SAN JOSE MERCURY NEWS, 10/13).