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TEAM LOGOS ALLOWED ON CANADIAN LICENCE PLATES
Published October 12, 1994
Starting tomorrow, Ontario drivers will be able to order licence plates emblazoned with the logo of a professional Ontario sports team -- the Maple Leafs, Senators, Blue Jays, Raptors, Argonauts, Tiger-Cats or Rough Riders. Brand new plates bearing a full-color logo cost C$52.10, while new personalized plates with a sports symbol cost C$185.85. The teams will earn either C$2.25 or C$4.50 per plate. While logos have been on licence plates in several U.S. states, the Ontario initiative is the first to be tried in Canada (Leslie Rapp, TORONTO STAR, 10/12).