SBD/12/Sponsorships Advertising Marketing

TEAM LOGOS ALLOWED ON CANADIAN LICENCE PLATES

     Starting tomorrow, Ontario drivers will be able to order
licence plates emblazoned with the logo of a professional Ontario
sports team -- the Maple Leafs, Senators, Blue Jays, Raptors,
Argonauts, Tiger-Cats or Rough Riders.  Brand new plates bearing
a full-color logo cost C$52.10, while new personalized plates
with a sports symbol cost C$185.85.  The teams will earn either
C$2.25 or C$4.50 per plate.  While logos have been on licence
plates in several U.S. states, the Ontario initiative is the
first to be tried in Canada (Leslie Rapp, TORONTO STAR, 10/12).
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