Leafs Optimistic Fans Will Buy Rebuild Raptors GM Ujiri Fined For Expletive Maple Leafs' Shanahan Preaches Patience Beeston Says Jays Can Add To Payroll Leafs GM Nonis Among 20 Personnel Fired Blue Jays Have Three Canadians In Lineup Greivis Vasquez' Under Armour Shoe Set To Debut Maple Leafs Draw Season-Low Crowd Blue Jays Look To Upgrade Spring Training Fields McDonald's Leveraging Senators Goalie
Upcoming Conferences and Events
SBD/12/Sponsorships Advertising Marketing
TEAM LOGOS ALLOWED ON CANADIAN LICENCE PLATES
Published October 12, 1994
Starting tomorrow, Ontario drivers will be able to order licence plates emblazoned with the logo of a professional Ontario sports team -- the Maple Leafs, Senators, Blue Jays, Raptors, Argonauts, Tiger-Cats or Rough Riders. Brand new plates bearing a full-color logo cost C$52.10, while new personalized plates with a sports symbol cost C$185.85. The teams will earn either C$2.25 or C$4.50 per plate. While logos have been on licence plates in several U.S. states, the Ontario initiative is the first to be tried in Canada (Leslie Rapp, TORONTO STAR, 10/12).