Blue Jays' Anthopoulos All-In With Tulo Move Maple Leafs Hire Devils' Lou Lamoriello As GM New ACC Scoreboard Touts LED Maple Leaf Maple Leafs Hire Devils' Lamoriello As GM Raptors Get NBA Sponsorship Award Sources: Raptors Getting D-League Team For '15 Mastercard To Launch In-Seat Food App At ACC MLSE Pushes Back Leiweke's Departure Date Senators' Murray Stepping Down After '15-16 Babcock Prepared For Tough Maple Leafs Gig
SBD/12/Sponsorships Advertising Marketing
TEAM LOGOS ALLOWED ON CANADIAN LICENCE PLATES
Published October 12, 1994
Starting tomorrow, Ontario drivers will be able to order licence plates emblazoned with the logo of a professional Ontario sports team -- the Maple Leafs, Senators, Blue Jays, Raptors, Argonauts, Tiger-Cats or Rough Riders. Brand new plates bearing a full-color logo cost C$52.10, while new personalized plates with a sports symbol cost C$185.85. The teams will earn either C$2.25 or C$4.50 per plate. While logos have been on licence plates in several U.S. states, the Ontario initiative is the first to be tried in Canada (Leslie Rapp, TORONTO STAR, 10/12).