Leafs Execs Criticized For Poor On-Ice Results Blue Jays' Signing Of Martin A Departure From Norm Senators' Murray Battling Stage 4 Colon Cancer MLSE Committed To Facility Upgrades MLSE Execs Pushing Maple Leafs In China Senators Experimenting With Supporters Group Senators To Offer Several Premium Seating Options Blue Jays To Play More Montreal Exhibitions Senators To Hold Tribute For Soldier Killed In Attack Leafs Form Analytics Partnership With SAS
SBD/12/Sponsorships Advertising Marketing
TEAM LOGOS ALLOWED ON CANADIAN LICENCE PLATES
Published October 12, 1994
Starting tomorrow, Ontario drivers will be able to order licence plates emblazoned with the logo of a professional Ontario sports team -- the Maple Leafs, Senators, Blue Jays, Raptors, Argonauts, Tiger-Cats or Rough Riders. Brand new plates bearing a full-color logo cost C$52.10, while new personalized plates with a sports symbol cost C$185.85. The teams will earn either C$2.25 or C$4.50 per plate. While logos have been on licence plates in several U.S. states, the Ontario initiative is the first to be tried in Canada (Leslie Rapp, TORONTO STAR, 10/12).