SBD/12/Sponsorships Advertising Marketing

FOOT LOCKER SALES SLOWED BY CONSUMERS AND COMPETITION

     Today's WALL STREET JOURNAL reports that "as consumer demand
for athletic shoes has cooled, growth has slowed at Foot Locker,"
and it has caused problems for their already struggling parent
company, Woolworth.  Some analysts believe Woolworth let its Foot
Locker stores become too dated, and "missed the chance to cash in
on the popularity of licensed apparel and merchandise."  Bill
DeVries, CEO of Kinney Shoe Corp, which includes Foot Locker,
concedes that Foot Locker has "saturated America's shopping
malls" but that they are "keeping their eyes open."  One vendor
said  "brand" stores like NikeTown have made Foot Locker's
presentation look "older" (Laura Bird, WALL STREET JOURNAL,
10/12).
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