Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans Sprint, A-B Create Interactive Beer Tap Handles A-B Concerned Over NFL's Handling Of Issues BYU Pulls Slogan Due To Trademark Concerns A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign A-B Pushing For Opening Day Nat'l Holiday
SBD/12/Sponsorships Advertising Marketing
ANHEUSER-BUSCH'S TRADEMARK PROBLEMS IN EUROPE
Published October 12, 1994
The Anheuser-Busch Companies "indefinitely postponed negotiations to buy a stake in Czech brewer Budweiser-Budvar and opened the door to renewed legal action in their decades-old trademark dispute." Anheuser-Busch says its "top priority now is to settle the numerous battles over the Budweiser trademark that has locked it out of key markets." The trademark dispute has locked Anheuser-Busch's "biggest product out of many European and other markets because of a patchwork of agreements and court rulings." In many European countries, the U.S. brew is sold only as "Bud," and in Germany and Austria, Anheuser-Busch is locked out (BLOOMBERG BUSINESS NEWS, 10/12).