A-B Renews With Daytona Speedway Budweiser Forgoing Puppy Ads For Super Bowl 50 Herscovici Says A-B Not Leaving Sports Bud Light-NFL Deal Extended Six Years Anheuser-Busch Committed To NASCAR A-B Taps Busch As Lead NASCAR Brand Bud Light To Roll Out NFL Team-Branded Cans USSA Signs Deal With Lagunitas To Replace A-B Music Festival Helping Tix Sales For MIS Cup Race A-B Selects WME-IMG For Experiential Marketing
SBD/12/Sponsorships Advertising Marketing
ANHEUSER-BUSCH'S TRADEMARK PROBLEMS IN EUROPE
Published October 12, 1994
The Anheuser-Busch Companies "indefinitely postponed negotiations to buy a stake in Czech brewer Budweiser-Budvar and opened the door to renewed legal action in their decades-old trademark dispute." Anheuser-Busch says its "top priority now is to settle the numerous battles over the Budweiser trademark that has locked it out of key markets." The trademark dispute has locked Anheuser-Busch's "biggest product out of many European and other markets because of a patchwork of agreements and court rulings." In many European countries, the U.S. brew is sold only as "Bud," and in Germany and Austria, Anheuser-Busch is locked out (BLOOMBERG BUSINESS NEWS, 10/12).