A-B InBev Latest To End USOC Sponsorship Busch Part Of A-B InBev's Super Bowl Lineup Drone Racing League Signs Deal With Bud Light Harry Caray Calls Game 7 In A-B Spot Bud Light Ends Rogen-Schumer Campaign A-B Lands Naming Rights To FedExForum Studio Bud Light Using Car Wrap Company To Promote Cans A-B InBev Expands NFL Team Cans Sponsors Activate Around MLB ASG Week Bud Light Getting Into E-Sports Space
SBD/12/Sponsorships Advertising Marketing
ANHEUSER-BUSCH'S TRADEMARK PROBLEMS IN EUROPE
Published October 12, 1994
The Anheuser-Busch Companies "indefinitely postponed negotiations to buy a stake in Czech brewer Budweiser-Budvar and opened the door to renewed legal action in their decades-old trademark dispute." Anheuser-Busch says its "top priority now is to settle the numerous battles over the Budweiser trademark that has locked it out of key markets." The trademark dispute has locked Anheuser-Busch's "biggest product out of many European and other markets because of a patchwork of agreements and court rulings." In many European countries, the U.S. brew is sold only as "Bud," and in Germany and Austria, Anheuser-Busch is locked out (BLOOMBERG BUSINESS NEWS, 10/12).