ATP Inks Michelob Ultra Deal In U.S. Anheuser-Busch Renews Cubs Deal Corona Logo Taken Off ATP Tourney Nets Bud Signs Deal With SHR To Stay With Harvick Budweiser, NHLPA Ink Deal A-B Named Latest 49ers Founding Partner A-B Announces Ad Roster For Super Bowl A-B To Intro New Beer During SB Spot Cardinals Set To Break Ground On Ballpark Village NFL Marketplace Roundup
SBD/12/Sponsorships Advertising Marketing
ANHEUSER-BUSCH'S TRADEMARK PROBLEMS IN EUROPE
Published October 12, 1994
The Anheuser-Busch Companies "indefinitely postponed negotiations to buy a stake in Czech brewer Budweiser-Budvar and opened the door to renewed legal action in their decades-old trademark dispute." Anheuser-Busch says its "top priority now is to settle the numerous battles over the Budweiser trademark that has locked it out of key markets." The trademark dispute has locked Anheuser-Busch's "biggest product out of many European and other markets because of a patchwork of agreements and court rulings." In many European countries, the U.S. brew is sold only as "Bud," and in Germany and Austria, Anheuser-Busch is locked out (BLOOMBERG BUSINESS NEWS, 10/12).