DORNA USA/ESPN REACH DEAL ON BADMINTON DISTRIBUTION
Published October 11, 1994
Dorna USA and ESPN International have signed an agreement for worldwide TV distribution of the '94 U.S. Open Badminton Championship. Domestically, ESPN will air five hours of taped coverage of the event. Internationally, the event will be seen in over 40 countries. According to DornaUSA, more than 250M people play badminton worldwide, making it the second largest participation sport in the world, ranking only behind soccer (THE DAILY).