SBD/11/Sports Media

DORNA USA/ESPN REACH DEAL ON BADMINTON DISTRIBUTION

     Dorna USA and ESPN International have signed an agreement
for worldwide TV distribution of the '94 U.S. Open Badminton
Championship.  Domestically, ESPN will air five hours of taped
coverage of the event. Internationally, the event will be seen in
over 40 countries.  According to DornaUSA, more than 250M people
play badminton worldwide, making it the second largest
participation sport in the world, ranking only behind soccer (THE
DAILY).
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