Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Dorna USA and ESPN International have signed an agreement for worldwide TV distribution of the '94 U.S. Open Badminton Championship. Domestically, ESPN will air five hours of taped coverage of the event. Internationally, the event will be seen in over 40 countries. According to DornaUSA, more than 250M people play badminton worldwide, making it the second largest participation sport in the world, ranking only behind soccer (THE DAILY).
News Corp.'s Fox TV Station unit, which has been sparring with the NAACP over the legality of Fox's station ownership, said it will invest as much as $20M for the formation of a black-owned station group. The new company, Blackstar Communications LLC., plans to purchase stations that will switch their affiliations to Fox. In filings with the FCC, the NAACP has contested Fox's right to its eight TV station licenses, "arguing that the company is controlled by Australian-based News Corp. and thus is violating restrictions on foreign ownership of broadcast properties." The NAACP argues that by not enforcing the foreign ownership restrictions, the FCC limits the properties available to minorities (Elizabeth Jensen, WALL STREET JOURNAL, 10/10).
The Sharks became the 4th NHL franchise to broadcast its games in Spanish. KLOK-AM, a Spanish-language radio station will broadcast all home games (THE DAILY).... Paramount is expected to buy WSBK-TV (Channel 38) in Boston, a satellite super-station. But Jim Baker asks, "How can a fifth network grow on a Bruins-Red Sox-Celtics station?" (BOSTON HERALD, 10/11)....Michele Tafoya joins CBS Sports as a reporter and host for CBS' "Eye on Sports" series and college basketball....Prime will kickoff its second season of Avis Arizona Fall Baseball League coverage. It is offering its cable affiliates six regular season games, including three that will include Michael Jordan's Scotsdale Scorpions (THE DAILY)....Raycom plans to pitch a '96 national college football package that would be composed of the various regional conferences for which the syndicator sells the ad time (INSIDE MEDIA, 10/5-18 issue)....CNN's Jan Hopkins reported CBS stock climbed to 336 1/4, "the stock is now up almost 50 points since the beginning of the year. A big factor behind the gains: speculation a change of ownership is in the works" ("Moneyline," CNN, 10/10).