DOUG MELVIN was named new Rangers GM.  Melvin had been
Assistant Orioles GM (Mult., 10/11).  Meanwhile, Rangers Dir of
Marketing MARTY CONWAY's resignation was announced.  Team
officials said Conway left for "personal reasons" (FORT WORTH
STAR-TELEGRAM, 10/7)....ED LYNCH has been named the Cubs' fourth
GM in eight years (CHICAGO TRIBUNE, 10/10).... The Baseball
Network's VP of Sales JED PETRICK is now head of media sales for
Warner Brothers' new WP Television Network.  Petrick was at Fox
Sports before TBN....DDB Needham's New York and Chicago media
departments have consolidated under single management by PAGE
THOMPSON, the new U.S. Media Director at DDB Needham Worldwide,
New York (AD AGE, 10/10 issue)....DRT Industries Chair ROBERT
LEVY has been named Chair of the Philadelphia Sports Congress.
The Congress is part of the Philadelphia Convention and Visitors
Bureau and aims to attract sports events and sports-related
conventions (PHILADELPHIA INQUIRER, 10/10)....Cox Enterprises has
named DAVID EASTERLY president and CEO (WALL STREET JOURNAL,
10/10)....Phillies GM LEE THOMAS is reported to be "lapping the
field" in the competition to become new Cardinals' GM.  Cardinals
President Mark Lamping spoke to Thomas by phone yesterday and
indicated another discussion will take place "probably today or
tomorrow" (PHILADELPHIA INQUIRER, 10/11).

     LAURENCE TISCH is reportedly "pitching BARRY DILLER to join
CBS as its CEO. Included in the deal would be an equity stake for
Diller."  Diller is said to be listening to the deal, but will
wait on a decision until the QVC situation is completed (USA
TODAY, 10/10)...."Entertainment Tonight" profiled SHAQUILLE
O'NEAL's new video, "Shaq Fu."  Karate instructor Dave Parmley:
"This is Shaq Fu, need I say more?" ("ET," 10/10)....Microsoft
co-founder/TrailBlazers owner PAUL ALLEN has bought a minority
interest in Medio Multimedia Inc., which publishers entertainment
and reference CD-ROMs (SEATTLE POST-INTELLIGENCER, 10/7)....FRED
LEBOW, the man who made "marathoning irresistible New York street
theater while he sold running as a legitimate lifestyle, died on
Sunday after a long battle with brain cancer.  He was 62.  Allan
Steinfeld, Lebow's right-hand man at the New York Road Runners
Club for 16 years called Lebow "the P.T. Barnum of the sport"
(NEWSDAY, 10/10)....Last Friday night in Houston, HAKEEM OLAJUWON
was the featured guest at a benefit for Rwanda's "Children of
Hope."  The event netted more than $100,000 and Olajuwon was
awareded UNICEF's "Children's Champion Award," which "has been
given only three times before to people for their humanitarian
efforts on behalf of children" (HOUSTON CHRONICLE, 10/10).
     BALTIMORE BOYS:  This morning's BALTIMORE SUN profiles PETER
ANGELOS as a lawyer and negotiator.  "His fellow team owners may
be reluctant to listen to [his] ideas for settling baseball's
walkout, but people who have negotiated with the seasoned labor
lawyer say his style of seeking common ground may be just what it
will take to get the game back on the field" (BALITMORE SUN,
10/11).... Yesterday's WASHINGTON POST profiled the career of
fellow Baltimore sports-mogul JIM SPEROS, who "isn't shy about
highlighting his achievement."  Speros:  "Everything I said from
the beginning I've lived up to.  In seven months, we've been able
to renovate a stadium and put a competitive football team on the
field.  We lead the [CFL] in attendance.  We lead the league in
corporate sponsorship.  We lead the league in concession sales,
merchandise sales.  We lead the league in almost every category"
(WASHINGTON POST, 10/10).