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SBD/11/Sponsorships Advertising Marketing
TRIPLE CROWN SPORTS, NIKE & U.S. WORLD CUP STAR TEAM UP
Published October 11, 1994
Triple Crown Sports, a CO-based grassroots sports marketing company, and Tab Ramos, U.S. National Soccer Team member and Nike endorsee, have entered a joint marketing agreement to raise $200,000 annually for St. Jude Children's Hospital and to promote the Nike/Triple Crown Youth Soccer Series and Nike/Triple Crown 3-on-3 Soccer Shootout Series. Ramos will be the official spokesperson representing both the Triple Crown Soccer Series programs and will be prominently featured in all Triple Crown Soccer Series marketing campaigns. Nike's sponsorship of the Triple Crown Sports soccer programs is part of P.L.A.Y. -- Participate in the Lives of America's Youth (THE DAILY).