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SBD/11/Sponsorships Advertising Marketing
PAUL MITCHELL TO BE TITLE SPONSOR OF SNOWBOARD TOUR
Published October 11, 1994
CE Sports and John Paul Mitchell Systems have reached an agreement designating Paul Mitchell Salon Haircare, as the title sponsor of the American Pro Snowboard Series (APSS), an 8-stop, ESPN televised nationwide series of snowboard racing and freestyle competition. The arrangement offers Paul Mitchell title sponsor identification within all event-related marketing including national TV via ESPN, regional radio and print advertising. In addition, Paul Mitchell also receives such on- site benefits as custom start/finish area signage, slope-side signage, VIP hospitality, on-site sampling booth and logo identification on all competitor jerseys. The '94-95 APSS features top pro snowboarders competing for $160,000 (THE DAILY).