SBD/11/Sponsorships Advertising Marketing

PAUL MITCHELL TO BE TITLE SPONSOR OF SNOWBOARD TOUR

     CE Sports and John Paul Mitchell Systems have reached an
agreement designating Paul Mitchell Salon Haircare, as the title
sponsor of the American Pro Snowboard Series (APSS), an 8-stop,
ESPN televised nationwide series of snowboard racing and
freestyle competition.  The arrangement offers Paul Mitchell
title sponsor identification within all event-related marketing
including national TV via ESPN, regional radio and print
advertising.  In addition, Paul Mitchell also receives such on-
site benefits as custom start/finish area signage, slope-side
signage, VIP hospitality, on-site sampling booth and logo
identification on all competitor jerseys.  The '94-95 APSS
features top pro snowboarders competing for $160,000 (THE DAILY).
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ESPN, Walt Disney

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