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Published October 11, 1994
Lee Iacocca has formed a venture capital company, Iacocca Partners, to finance interactive video systems. That technology could be used for in-flight airline video gambling. Iacocca, the keynote speaker at last week's World Airline Entertainment Association, predicted that within 10 years, airlines will make more money from gaming, movies, games, phone calls and shopping than from tickets (USA TODAY, 10/10)....Mercedes-Benz of North America began a major ad campaign last night, "unusual in its humorous tone and in the audience it is trying to reach." The campaign is the first big effort from a new creative team at Interpublic Group's Lowe & Partners/SMS. Two of the four new spots were slated to air on ABC's "Monday Night Football" (W.S. JOURNAL, 10/10).... Temerlin McClain, a unit of Bozell, Jacobs, Kenyon & Eckhardt Inc., has been hired by Southland to develop a corporate-image ad campaign for its 7-Eleven stores (W.S. JOURNAL, 10/10)....Evian will title an indoor volleyball tour reaching four-cold weather cities this February: New York, Boston, Washington and Minneapolis. The AVP event will air on the MSG Network when the tour goes to New York (INSIDE MEDIA, 10/5-18 issue).... Reebok moved its $5M golf shoe ad account to Hill, Holliday, Connors, Cosmopulos, Boston from Mullen, Wenham (AD AGE, 10/10 issue)....RJ Reynolds said it will launch Salem Preferred, a cigarette designed to reduce the "lingering, stale smell of cigarette smoke" (BLOOMBERG BUSINESS NEWS, 10/11)....In Philadelphia, Michael Rozansky notes the new interest in pre-paid phone cards. "The cards were supposed to be used only to make phone calls. But advertisers have seized on them as a powerful new promotional tool," as well as a collectors item. Images on the cards include the '69 Mets and O.J. Simpson's mug shot (PHILA. INQUIRER, 10/11)....NFL players Bruce Smith, Emmitt Smith and Steve Emtman will be on the screen as well as the field next week with the debut of the movie "Little Giants." The film, produced by Steven Spielberg's Amblin Entertainment, in cooperation with the NFL, features youth teams called "Dallas Cowboys" and "New York Giants." John Madden also appears in the film (THE DAILY)....Michael Hiestand gives a "Thumbs-up" to marketers facing a legal battle over a "brand name worth fighting over." The NBA's '94 No. 1 pick, Glenn Robinson and marketers with whom he has aligned are suing sportswear company Fortune Dogs Inc. over the rights to the brand name "Big Dog" (USA TODAY, 10/11).