Joe Gibbs Racing Makes Edwards Signing Official Bristol's Spring NASCAR Date Moving To April Xfinity Set To Replace Nationwide In NASCAR Deal NASCAR Gets First look At New Safety Rule Mars Re-Ups With JGR, Kyle Busch 3M To Sponsor Jeff Gordon's No. 24 RTA Expands To Include 18 Race Organizations Sources: GM Relieved Stewart Sat Out Most Stewart-Haas Racing Sponsors Not Commenting Ward's Death Could Prompt Rule Changes
Upcoming Conferences and Events
SBD/11/Sponsorships Advertising Marketing
KYLE PETTY IN MELLO YELLO LIMBO
Published October 11, 1994
Team owner Felix Sabates announced that Kyle Petty and his No. 42 Pontiac Grand Prix will no longer carry the colors of Mello Yello soft drink after this season. Sabates said he and Petty asked for release after they found out that Coca-Cola did not intend to use the team at all in its marketing of Mello Yello (Norfolk VIRGINIAN-PILOT, 10/7). Sources within and outside of NASCAR say Coors will take over the sponsorship of the team. What is not known is whether Petty will stay with Sabates beyond this year. Some speculate that Petty, "who had a separate services contract with Coke, would somehow take the sponsorship and jump to Bill Davis' team, which will lose sponsor Maxwell House after this year" (Ben Blake, RICHMOND TIMES-DISPATCH, 10/8).