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SBD/11/Sponsorships Advertising Marketing
KYLE PETTY IN MELLO YELLO LIMBO
Published October 11, 1994
Team owner Felix Sabates announced that Kyle Petty and his No. 42 Pontiac Grand Prix will no longer carry the colors of Mello Yello soft drink after this season. Sabates said he and Petty asked for release after they found out that Coca-Cola did not intend to use the team at all in its marketing of Mello Yello (Norfolk VIRGINIAN-PILOT, 10/7). Sources within and outside of NASCAR say Coors will take over the sponsorship of the team. What is not known is whether Petty will stay with Sabates beyond this year. Some speculate that Petty, "who had a separate services contract with Coke, would somehow take the sponsorship and jump to Bill Davis' team, which will lose sponsor Maxwell House after this year" (Ben Blake, RICHMOND TIMES-DISPATCH, 10/8).