SBD/11/Sponsorships Advertising Marketing

KYLE PETTY IN MELLO YELLO LIMBO

     Team owner Felix Sabates announced that Kyle Petty and his
No. 42 Pontiac Grand Prix will no longer carry the colors of
Mello Yello soft drink after this season.  Sabates said he and
Petty asked for release after they found out that Coca-Cola did
not intend to use the team at all in its marketing of Mello Yello
(Norfolk VIRGINIAN-PILOT, 10/7).  Sources within and outside of
NASCAR say Coors will take over the sponsorship of the team.
What is not known is whether Petty will stay with Sabates beyond
this year.  Some speculate that Petty, "who had a separate
services contract with Coke, would somehow take the sponsorship
and jump to Bill Davis' team, which will lose sponsor Maxwell
House after this year" (Ben Blake, RICHMOND TIMES-DISPATCH,
10/8).
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Related Topics:

Coca-Cola, General Motors, NASCAR

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