SBD/11/Sponsorships Advertising Marketing

CHAMPION RENEWS AGREEMENT WITH IRISH

     Champion Products has reached an agreement to serve as an
authentic athletic outfitter for Notre Dame through 2001.  Under
the new agreement, Champion serves as the exclusive authentic
uniform outfitter for Notre Dame football, men's & women's
basketball, and practice-wear apparel for many Notre Dame varsity
athletic clubs, including the cheerleading squads.  The agreement
also broadens exclusive retail licensing opportunities for
Champion, including:  replica and authentic football jerseys,
which are being offered for sale for the first time, and replica
basketball shorts.  Champion also recently signed a 7-year
agreement with NBC Sports to serve as a presenting sponsor and
exclusive athletic apparel sponsor of NBC's Notre Dame
broadcasts.  Champion President/CEO Joe Fortino: "Our association
with Notre Dame and the positive image it projects on and off the
field of athletics has been greatly beneficial and will continue
to be so for many years to come" (THE DAILY).
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