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SBD/11/Sponsorships Advertising Marketing
CHAMPION RENEWS AGREEMENT WITH IRISH
Published October 11, 1994
Champion Products has reached an agreement to serve as an authentic athletic outfitter for Notre Dame through 2001. Under the new agreement, Champion serves as the exclusive authentic uniform outfitter for Notre Dame football, men's & women's basketball, and practice-wear apparel for many Notre Dame varsity athletic clubs, including the cheerleading squads. The agreement also broadens exclusive retail licensing opportunities for Champion, including: replica and authentic football jerseys, which are being offered for sale for the first time, and replica basketball shorts. Champion also recently signed a 7-year agreement with NBC Sports to serve as a presenting sponsor and exclusive athletic apparel sponsor of NBC's Notre Dame broadcasts. Champion President/CEO Joe Fortino: "Our association with Notre Dame and the positive image it projects on and off the field of athletics has been greatly beneficial and will continue to be so for many years to come" (THE DAILY).