SBD/11/Sponsorships Advertising Marketing

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  • CHAMPION RENEWS AGREEMENT WITH IRISH

         Champion Products has reached an agreement to serve as an
    authentic athletic outfitter for Notre Dame through 2001.  Under
    the new agreement, Champion serves as the exclusive authentic
    uniform outfitter for Notre Dame football, men's & women's
    basketball, and practice-wear apparel for many Notre Dame varsity
    athletic clubs, including the cheerleading squads.  The agreement
    also broadens exclusive retail licensing opportunities for
    Champion, including:  replica and authentic football jerseys,
    which are being offered for sale for the first time, and replica
    basketball shorts.  Champion also recently signed a 7-year
    agreement with NBC Sports to serve as a presenting sponsor and
    exclusive athletic apparel sponsor of NBC's Notre Dame
    broadcasts.  Champion President/CEO Joe Fortino: "Our association
    with Notre Dame and the positive image it projects on and off the
    field of athletics has been greatly beneficial and will continue
    to be so for many years to come" (THE DAILY).
    

    Print | Tags: NBC
  • KYLE PETTY IN MELLO YELLO LIMBO

         Team owner Felix Sabates announced that Kyle Petty and his
    No. 42 Pontiac Grand Prix will no longer carry the colors of
    Mello Yello soft drink after this season.  Sabates said he and
    Petty asked for release after they found out that Coca-Cola did
    not intend to use the team at all in its marketing of Mello Yello
    (Norfolk VIRGINIAN-PILOT, 10/7).  Sources within and outside of
    NASCAR say Coors will take over the sponsorship of the team.
    What is not known is whether Petty will stay with Sabates beyond
    this year.  Some speculate that Petty, "who had a separate
    services contract with Coke, would somehow take the sponsorship
    and jump to Bill Davis' team, which will lose sponsor Maxwell
    House after this year" (Ben Blake, RICHMOND TIMES-DISPATCH,
    10/8).
    

    Print | Tags: Coca-Cola, General Motors, NASCAR
  • MARKETPLACE ROUND-UP

         Lee Iacocca has formed a venture capital company, Iacocca
    Partners, to finance interactive video systems.  That technology
    could be used for in-flight airline video gambling.  Iacocca, the
    keynote speaker at last week's World Airline Entertainment
    Association, predicted that within 10 years, airlines will make
    more money from gaming, movies, games, phone calls and shopping
    than from tickets (USA TODAY, 10/10)....Mercedes-Benz of North
    America began a major ad campaign last night, "unusual in its
    humorous tone and in the audience it is trying to reach."  The
    campaign is the first big effort from a new creative team at
    Interpublic Group's Lowe & Partners/SMS.  Two of the four new
    spots were slated to air on ABC's "Monday Night Football" (W.S.
    JOURNAL, 10/10).... Temerlin McClain, a unit of Bozell, Jacobs,
    Kenyon & Eckhardt Inc., has been hired by Southland to develop a
    corporate-image ad campaign for its 7-Eleven stores (W.S.
    JOURNAL, 10/10)....Evian will title an indoor volleyball tour
    reaching four-cold weather cities this February:  New York,
    Boston, Washington and Minneapolis.  The AVP event will air on
    the MSG Network when the tour goes to New York (INSIDE MEDIA,
    10/5-18 issue).... Reebok moved its $5M golf shoe ad account to
    Hill, Holliday, Connors, Cosmopulos, Boston from Mullen, Wenham
    (AD AGE, 10/10 issue)....RJ Reynolds said it will launch Salem
    Preferred, a cigarette designed to reduce the "lingering, stale
    smell of cigarette smoke" (BLOOMBERG BUSINESS NEWS, 10/11)....In
    Philadelphia, Michael Rozansky notes the new interest in pre-paid
    phone cards.  "The cards were supposed to be used only to make
    phone calls.  But advertisers have seized on them as a powerful
    new promotional tool," as well as a collectors item.  Images on
    the cards include the '69 Mets and O.J. Simpson's mug shot
    (PHILA. INQUIRER, 10/11)....NFL players Bruce Smith, Emmitt Smith
    and Steve Emtman will be on the screen as well as the field next
    week with the debut of the movie "Little Giants."  The film,
    produced by Steven Spielberg's Amblin Entertainment, in
    cooperation with the NFL, features youth teams called "Dallas
    Cowboys" and "New York Giants."  John Madden also appears in the
    film (THE DAILY)....Michael Hiestand gives a "Thumbs-up" to
    marketers facing a legal battle over a "brand name worth fighting
    over."  The NBA's '94 No. 1 pick, Glenn Robinson and marketers
    with whom he has aligned are suing sportswear company Fortune
    Dogs Inc. over the rights to the brand name "Big Dog" (USA TODAY,
    10/11).
    

    Print | Tags: ABC, DaimlerChrysler, Dallas Cowboys, Madison Square Garden, NBA, New York Mets, NFL, R J Reynolds, Reebok, Walt Disney
  • PAUL MITCHELL TO BE TITLE SPONSOR OF SNOWBOARD TOUR

         CE Sports and John Paul Mitchell Systems have reached an
    agreement designating Paul Mitchell Salon Haircare, as the title
    sponsor of the American Pro Snowboard Series (APSS), an 8-stop,
    ESPN televised nationwide series of snowboard racing and
    freestyle competition.  The arrangement offers Paul Mitchell
    title sponsor identification within all event-related marketing
    including national TV via ESPN, regional radio and print
    advertising.  In addition, Paul Mitchell also receives such on-
    site benefits as custom start/finish area signage, slope-side
    signage, VIP hospitality, on-site sampling booth and logo
    identification on all competitor jerseys.  The '94-95 APSS
    features top pro snowboarders competing for $160,000 (THE DAILY).
    

    Print | Tags: ESPN, Walt Disney
  • SPONSORSHIP AVAILABILITY: NATIONAL BACKBOARD NETWORK

         Van Wagner Playground Programs is looking for sponsors for
    its National Backboard Network, which allows corporations to
    purchase, install, and maintain basketball hoops and backboards
    in inner city schoolyards.  Opportunities are available in
    Philadelphia, Detroit, Dallas, Boston, Washington, DC, Orlando,
    Miami, Bridgeport, CT, and other cities nationwide.  A hoop
    sponsorship costs $50/month, with a minimum of 100 hoops for 36
    months.  Van Wagner will purchase and install the equipment,
    produce initial artwork, and maintain the backboards.  Sponsors
    get to put their logos on the backboard and a message in the
    "sweet spot."  Peter Greenwald, president of Van Wagner
    Playground Programs:  "This is not a charity, but a marketing
    opportunity that shows young people that the companies that sell
    them products and services really care about their lives and
    futures, not just how they spend their money.  This is a slam
    dunk, in your face, up close and personal emotional connection
    with inner city kids.  This program is as grassroots as it gets."
    For more information call Greenwald at 212-953-7744 (THE DAILY).
    

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  • TRIPLE CROWN SPORTS, NIKE & U.S. WORLD CUP STAR TEAM UP

         Triple Crown Sports, a CO-based grassroots sports marketing
    company, and Tab Ramos, U.S. National Soccer Team member and Nike
    endorsee, have entered a joint marketing agreement to raise
    $200,000 annually for St. Jude Children's Hospital and to promote
    the Nike/Triple Crown Youth Soccer Series and Nike/Triple Crown
    3-on-3 Soccer Shootout Series.  Ramos will be the official
    spokesperson representing both the Triple Crown Soccer Series
    programs and will be prominently featured in all Triple Crown
    Soccer Series marketing campaigns.  Nike's sponsorship of the
    Triple Crown Sports soccer programs is part of P.L.A.Y. --
    Participate in the Lives of America's Youth (THE DAILY).
    

    Print | Tags: Nike
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