SBD/30/Sports Media

MEDIA NOTES

     In her review of Ken Burns' "Baseball," Paula Span notes
that ratings were high enough "to propel a mighty marketing
effort for related products" (WASHINGTON POST, 9/30)....CBS stock
fell for the second day in a row after the network fell to third
place in viewership ratings.  It fell $16, to $320, NYSE trading
(WASHINGTON POST, 9/30). ....HBO Sports President Seth Abraham
says "neither NBC nor we will renew our Wimbledon deals in the
exclusive" re-negotiating period which expires today.  Rudy
Martzke notes both CBS and Fox/fX (Fox's cable channel) will
likely be bidders (USA TODAY, 9/30).  Other possible bidders:
Turner, USA Network, ABC and ESPN (N.Y. TIMES, 9/30).
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