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Published September 30, 1994
In her review of Ken Burns' "Baseball," Paula Span notes that ratings were high enough "to propel a mighty marketing effort for related products" (WASHINGTON POST, 9/30)....CBS stock fell for the second day in a row after the network fell to third place in viewership ratings. It fell $16, to $320, NYSE trading (WASHINGTON POST, 9/30). ....HBO Sports President Seth Abraham says "neither NBC nor we will renew our Wimbledon deals in the exclusive" re-negotiating period which expires today. Rudy Martzke notes both CBS and Fox/fX (Fox's cable channel) will likely be bidders (USA TODAY, 9/30). Other possible bidders: Turner, USA Network, ABC and ESPN (N.Y. TIMES, 9/30).