Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights
Published September 30, 1994
In her review of Ken Burns' "Baseball," Paula Span notes that ratings were high enough "to propel a mighty marketing effort for related products" (WASHINGTON POST, 9/30)....CBS stock fell for the second day in a row after the network fell to third place in viewership ratings. It fell $16, to $320, NYSE trading (WASHINGTON POST, 9/30). ....HBO Sports President Seth Abraham says "neither NBC nor we will renew our Wimbledon deals in the exclusive" re-negotiating period which expires today. Rudy Martzke notes both CBS and Fox/fX (Fox's cable channel) will likely be bidders (USA TODAY, 9/30). Other possible bidders: Turner, USA Network, ABC and ESPN (N.Y. TIMES, 9/30).