Disney World Closing Tri-Oval Speedway LeBron James' Latest TV Show Set To Debut ESPN Helps Boost Disney In Q2 Disney's Iger Discusses Rising Costs Of Sports Rights Disney: Cable Network Unit Growth To Continue Disney, Dish Network Reach Long-Term Deal Disney Signs Seahawks' Smith For Classic Spot New Balance, Disney Create Partnership Disney Reports Strong Quarterly Earnings Disney Golf Courses To Be Run By Arnold Palmer Group
Upcoming Conferences and Events
SBD/30/Sponsorships Advertising Marketing
DISNEY'S VIRGINIA: THE DAY AFTER
Published September 30, 1994
Disney's recent surprise decision to abandon Manassas, VA, as the site of Disney's America was based largely on the recognition that the company's "family-friendly image was being threatened by environmentalists, historians, and community leaders." Disney Board Member, Robert A.M. Stern: "There's a lot of money going into Disney's America and when you invest that much in a project, the image of people standing around with picket signs on the day you open doesn't sit well." The board, led by Disney Chair Michael Eisner, reached the decision unanimously "after less than an hour's debate" (Spayd & Farhi, WASHINGTON POST, 9/30). PRAISE FOR EISNER: Richard Moe, president of the National Trust for Historic Preservation and an opponent to the project, characterized Disney as "patriots" for their decision. Moe: "It's never easy for a company to reverse its position on such a highly visible issue. It's a sign of great courage on Michael Eisner's part to do this and I commend him for it" (WASHINGTON POST, 9/30).