SBD/29/Sports Media


     Blockbuster Entertainment shareholders meet in Ft.
Lauderdale today to vote on the company's proposed merger with
Viacom.  Analysts expect the deal to be approved with 22% of
Blockbuster stock committed to the deal.  Management needs to win
about a third of the uncommitted shares to win the vote.  Craig
Bibb, Paine Webber media analyst: "95% of all deals recommended
by the board happen" (Don Finefrock, MIAMI HERALD, 9/29).  Viacom
and Blockbuster stocks were "among the most active" stocks
yesterday.  Blockbuster stock closed +3/4 to 28 1/8 while Viacom
B stock was +1 3/4 to 38 3/4 ("Business Insiders," CNBC, 9/28).
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Media, Viacom

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