SBD/29/Sports Media

STUDY SHOWS CBC PROFITING OFF SPORTS PROGRAMMING

     A study shows that CBC-TV made money broadcasting pro
sports, according to CBC VP of Finance Steve Cotsman.  The CBC
prepared the study "after controversy broke out over CBC spending
on sports."  In July, rival network CTV released a report
claiming CBC was losing millions of dollars each year on sports
programming.  CTV claimed sports represented 10% of CBC
programming hours, but 27% of direct programming expenditures.
But Cotsman told a House of Commons committee that the CBC spent
C$105M -- or 12.1% of its C$872M budget   -- on sports in '93-94.
The public network receives C$950M from the Canadian treasury
(EDMONTON JOURNAL, 9/29).
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