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STUDY SHOWS CBC PROFITING OFF SPORTS PROGRAMMING
Published September 29, 1994
A study shows that CBC-TV made money broadcasting pro sports, according to CBC VP of Finance Steve Cotsman. The CBC prepared the study "after controversy broke out over CBC spending on sports." In July, rival network CTV released a report claiming CBC was losing millions of dollars each year on sports programming. CTV claimed sports represented 10% of CBC programming hours, but 27% of direct programming expenditures. But Cotsman told a House of Commons committee that the CBC spent C$105M -- or 12.1% of its C$872M budget -- on sports in '93-94. The public network receives C$950M from the Canadian treasury (EDMONTON JOURNAL, 9/29).