SBD/29/Sponsorships Advertising Marketing

REEBOK AND DALY PUT CONTRACT ON HOLD. WILSON NEXT?

     Reebok and golfer John Daly "have mutually agreed to suspend
his apparel and shoe contract until he returns to the PGA Tour,"
according to GOLFWEEK, and "like Reebok, Wilson is expected to at
least modify its 10-year contract   -- which, with incentives,
could be worth up to $30M -- by Oct. 1."  Richie Woodworth, VP
and GM of Reebok Golf:  "John's recent decision to withdraw from
play until 1995 has prompted this decision."  Graphite shaft
manufacturer UST, in the first year of a three-year contract with
Daly, "has no plans to alter" their deal (GOLFWEEK FAX EXTRA,
9/29).
     MORE FROM REEBOK:  In this morning's USA TODAY, Jerry Potter
quotes Woodworth:  "John needed to withdraw from golf to get his
act back together.  He's not marketable while he's not playing.
We couldn't have built a big advertising program around him. ...
We're not going to be the police, but we're working with John to
see that he gets himself ready to return to the Tour" (USA TODAY,
9/29).
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