Sources: Raiders' Relocation Fee Between $325-375M Bills Purchase Property To Construct Practice Field NFL To Recommend Hiring Full-Time Officials Tisch, Cuban Make Cameos On "Billions" Show NFLPA "Alarmed" At Report On Painkillers Ronnie Lott Making Late Oakland Push Documents: NFL Teams Broke Prescription Drug Laws Redskins Fire GM As Free Agency Starts Browns Trade Opens Eyes Around NFL Raiders Won't Have Lease Before Owners' Meeting
SBD/29/Sponsorships Advertising Marketing
Published September 29, 1994
USA TODAY's Michael Hiestand reports in his column today that Ken Ochetti has signed 10 NFL cheerleading squads and will make "the first national effort to market cheerleader spinoffs," including swimsuit calendars, trading cards, videos, and CD-ROM programs (USA TODAY, 9/29)....The Knick's starting unit has filmed commercials for Nobody Beats the Wiz. Frank Markward, Wiz VP and Creative Director, said "they were all pretty good" and "seemed especially pleased with Charles Smith" (N.Y. POST, 9/29). ....NationsBank has retained Bear Stearns "to help it explore a possible bid for ITT Financial Corp." ITT may use the proceeds of a sale to finance a possible bid for NBC (WALL STREET JOURNAL, 9/29)....Sega Enterprises has will acquire an 8% stake in Atari and global rights to more than 70 of its patents (FINANCIAL TIMES, 9/29)....Robert Earl, creator of Planet Hollywood, "is trying to persuade" Viacom CEO Frank Biondi "to let him create yet another theme restaurant -- the MTV Cafe" (N.Y. POST, 9/29)....The Smithsonian Institute will observe the NFL's 75th anniversary with six sessions to give fans "a chance to question men who were NFL superstars on and off the field." Pete Rozelle and Paul Tagliabue will kick off the event and discuss the league's evolution and future on October 5 (Dick Heller, WASHINGTON TIMES, 9/29).