Rivalries Highlight CBS' Thursday NFL Package Seahawks Only Get One Home Night Game Browns Remove Kosar As Preseason Analyst Glendale Won't Get State Funds For SB ESPN Gets NFL Playoff Game For First Time NBC Has Best Full Season Of NHL Games Sochi Games Provide Q1 Jolt For NBCUniversal Chargers' Stadium Hopes Rest On '16 Ballot Jim Kelly Fielding Bills' Ownership Offers NBC Up For Opening NHL Playoff Telecasts
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SBD/29/Sponsorships Advertising Marketing
Published September 29, 1994
USA TODAY's Michael Hiestand reports in his column today that Ken Ochetti has signed 10 NFL cheerleading squads and will make "the first national effort to market cheerleader spinoffs," including swimsuit calendars, trading cards, videos, and CD-ROM programs (USA TODAY, 9/29)....The Knick's starting unit has filmed commercials for Nobody Beats the Wiz. Frank Markward, Wiz VP and Creative Director, said "they were all pretty good" and "seemed especially pleased with Charles Smith" (N.Y. POST, 9/29). ....NationsBank has retained Bear Stearns "to help it explore a possible bid for ITT Financial Corp." ITT may use the proceeds of a sale to finance a possible bid for NBC (WALL STREET JOURNAL, 9/29)....Sega Enterprises has will acquire an 8% stake in Atari and global rights to more than 70 of its patents (FINANCIAL TIMES, 9/29)....Robert Earl, creator of Planet Hollywood, "is trying to persuade" Viacom CEO Frank Biondi "to let him create yet another theme restaurant -- the MTV Cafe" (N.Y. POST, 9/29)....The Smithsonian Institute will observe the NFL's 75th anniversary with six sessions to give fans "a chance to question men who were NFL superstars on and off the field." Pete Rozelle and Paul Tagliabue will kick off the event and discuss the league's evolution and future on October 5 (Dick Heller, WASHINGTON TIMES, 9/29).