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  • DISNEY PULLS THE PLUG ON THEME PARK IN HAYMARKET

         Last night The Walt Disney Co. killed plans to build
    Disney's America in Northern VA's Prince William County,
    "apparently after deciding that an unexpected national debate"
    over its proposal "was hurting the company's image."  Although
    Disney was on its way to "gaining final zoning approval" for the
    project, company execs "decided over the weekend that the
    prolonged and increasingly ugly fight could permanently damage
    Disney's valuable corporate image."  Disney Design and
    Development Pres. Peter Rummell: "Implicit in our vision for the
    park is the hope that it will be a source of pride and unity for
    all Americans.  We certainly cannot let a particular site
    undermine that goal by becoming a source of divisiveness" (Baker
    & Hsu, WASHINGTON POST, 9/29).  Disney will hold a news
    conference later today.
         REAX FROM "GRIM" GOVERNOR:  After a surprise meeting last
    night with park GM Mark Pacala and Disney Senior VP Robert Shinn,
    VA Gov. George Allen -- Disney's most "enthusiastic cheerleader"
    -- "emerged looking ashen and grim" and issued a terse statement:
    "I'm committed to a Disney theme park in Virginia and the jobs
    that will be created thereby. I'm pleased that The Walt Disney
    Company shares that commitment" (WASHINGTON POST, 9/29).
         DISNEY MANAGEMENT CHANGES:  Disney also announced that
    Pacala is leaving the company and that John Cooke, president of
    the Disney Cable Channel, will now also serve as chair of the
    theme park.  Dana Nottingham, the park's development director,
    will now be its president (WASHINGTON POST, 9/29).
    

    Print | Tags: Walt Disney
  • MARKETING ROUND-UP

         USA TODAY's Michael Hiestand reports in his column today
    that Ken Ochetti has signed 10 NFL cheerleading squads and will
    make "the first national effort to market cheerleader spinoffs,"
    including swimsuit calendars, trading cards, videos, and CD-ROM
    programs (USA TODAY, 9/29)....The Knick's starting unit has
    filmed commercials for Nobody Beats the Wiz.  Frank Markward, Wiz
    VP and Creative Director, said "they were all pretty good" and
    "seemed especially pleased with Charles Smith" (N.Y. POST, 9/29).
    ....NationsBank has retained Bear Stearns "to help it explore a
    possible bid for ITT Financial Corp."  ITT may use the proceeds
    of a sale to finance a possible bid for NBC (WALL STREET JOURNAL,
    9/29)....Sega Enterprises has will acquire an 8% stake in Atari
    and global rights to more than 70 of its patents (FINANCIAL
    TIMES, 9/29)....Robert Earl, creator of Planet Hollywood, "is
    trying to persuade" Viacom CEO Frank Biondi "to let him create
    yet another theme restaurant -- the MTV Cafe" (N.Y. POST,
    9/29)....The Smithsonian Institute will observe the NFL's 75th
    anniversary with six sessions to give fans "a chance to question
    men who were NFL superstars on and off the field."  Pete Rozelle
    and Paul Tagliabue will kick off the event and discuss the
    league's evolution and future on October 5 (Dick Heller,
    WASHINGTON TIMES, 9/29).
    

    Print | Tags: Bank of America, NBC, NFL, Viacom
  • NASCAR DRIVER TO DISPLAY PIX OF MISSING CHILDREN ON RACE CAR

         NASCAR driver Dave Marcis will display photos of missing
    children on his race car beginning October 2.  The photos,
    supplied by the National Center for Missing and Exploited
    Children, will appear on his Winston Cup racing cars sponsored by
    Prodigy and Olive Garden Restaurants.  Marcis:  "We have been
    interested in doing a program such as this for some time.  Olive
    Garden and Prodigy were the first companies able to put it
    together" (THE DAILY).
    

    Print | Tags: NASCAR, R J Reynolds
  • PROCTOR & GAMBLE LEAD AD SPENDERS

         According to ADVERTISING AGE's 39th annual ranking of
    national advertisers, the nation's top 100 spent $37.9B in 1993,
    up 5.2% from 1992.  The TOP FIVE, with '93 expenditure levels:
    Procter & Gamble, $2.4B; Philip Morris, $1.8B; General Motors,
    $1.5B; Sears, Roebuck & Company, $1.1B; and PepsiCo, $1B.  AT&T
    rose from 18 to 7 by increasing its ad spending from $623.7M to
    $812.1M (N.Y. TIMES, 9/29).
    

    Print | Tags: ATT, General Motors, PepsiCo, Procter and Gamble, Sears
  • REEBOK AND DALY PUT CONTRACT ON HOLD. WILSON NEXT?

         Reebok and golfer John Daly "have mutually agreed to suspend
    his apparel and shoe contract until he returns to the PGA Tour,"
    according to GOLFWEEK, and "like Reebok, Wilson is expected to at
    least modify its 10-year contract   -- which, with incentives,
    could be worth up to $30M -- by Oct. 1."  Richie Woodworth, VP
    and GM of Reebok Golf:  "John's recent decision to withdraw from
    play until 1995 has prompted this decision."  Graphite shaft
    manufacturer UST, in the first year of a three-year contract with
    Daly, "has no plans to alter" their deal (GOLFWEEK FAX EXTRA,
    9/29).
         MORE FROM REEBOK:  In this morning's USA TODAY, Jerry Potter
    quotes Woodworth:  "John needed to withdraw from golf to get his
    act back together.  He's not marketable while he's not playing.
    We couldn't have built a big advertising program around him. ...
    We're not going to be the police, but we're working with John to
    see that he gets himself ready to return to the Tour" (USA TODAY,
    9/29).
    

    Print | Tags: PGA Tour, Reebok, Wilson Sporting Goods
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