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WOMEN'S SPORTS NETWORK LOOKS FOR GENDER EQUAL AUDIENCE
Published September 28, 1994
CNBC's "Market Wrap" featured an interview with Women's Sports Network President and Co-CEO Terri Kassel about the net's Fall '95 launch. Kassel said the net's target audience is primarily young men and women. Kassel, who noted that "more men watch women's sports than women," said programming will include collegiate sports, pro soccer and fast-pitch softball. According to Kassel, the advertising response has thus far been "overwhelmingly positive." Kassel: "Advertisers see it as a way to reach men in a very advertiser-friendly environment." Kassel said she doesn't have "unrealistic ratings aspirations": "This is not a ratings-driven project and probably won't be for several years." Kassel plans to "build an audience by educating the audience and letting the viewer get to know the athletes better." She said the net would "like to launch with 15 million homes," and that "lots of millions" of dollars are involved in the project ("Market Wrap," CNBC, 9/27).